CRM Campaign Specialist
IDR
IDR is seeking a CRM Campaign Specialist to join one of our top clients for a remote opportunity. In this role, you will build, QA, and deploy email and push notification campaigns while partnering closely with marketing, product, and publishing stakeholders. This is a great opportunity to support high-impact lifecycle and campaign marketing initiatives within a fast-paced digital entertainment/gaming environment.
Position Overview for the CRM Campaign Specialist:
- Create, implement, QA, and manage the delivery of email and push notification campaigns and journeys
- Build and refine audience segmentation to support targeted lifecycle and campaign communications
- Partner with cross-functional teams (marketing, product, publishing, creative, localization) to plan and execute campaigns end-to-end
- Consolidate campaign reporting, analyze performance, and translate results into actionable optimization recommendations
- Support experimentation and A/B testing to improve engagement and player/customer outcomes while maintaining privacy compliance
Requirements for the CRM Campaign Specialist:
- 3+ years of hands-on experience executing CRM and email marketing campaigns in tools such as Salesforce Marketing Cloud, Iterable, Braze, or SendGrid
- Proven track record of measurable impact from CRM/email/push campaigns you directly owned or led
- Strong understanding of A/B testing, experimentation, and campaign optimization best practices
- Demonstrated ability to collaborate effectively with cross-functional partners and manage timelines across multiple stakeholders
- Ability to troubleshoot and QA campaign builds (including template/content issues) to ensure accurate targeting, rendering, and deployment
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry leading organization.
Why IDR?
- 25+ Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.
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