Student Marketeer - Appalachian State University

About the Role This role is part of Red Bull's brand and product ambassador programme. Reporting to the local Field Marketing Specialist, the role holder learns Red Bull's target group and drives brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving brand visibility through direct contact, product trials, and event work. The role offers flexibility over a 9 to 5 job and a creative, inclusive working atmosphere. Key Responsibilities Live and breathe brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university. Create a strong network on and around campus, establishing and maintaining relationships with key local individuals. Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull. Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns. Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers. Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations. Increase brand engagement on social media handles through authentic content. Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets, on campus, and in the region, and collaborate with sales to open new distribution points. Leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards. Deliver executional excellence and attention to detail, sharing ideas and collaborating with the team through regular face-to-face and online interaction. Plan and report activities in the dedicated online platform in a timely and accurate manner, and contribute to business development by providing local insights, trends, and overall opportunities. Required Experience & Qualifications Must be at least 18 years of age. Must have a valid US driver's licence. University or college enrollment is required. Must be fluent in English. Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week. Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots. Connected with a diverse range of influential groups and individuals on campus. Affinity for project management, working 'behind the scenes', and winning sales. A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini. Employees may be required to lift and/or move items weighing 25 pounds or more, as needed. Preferred Skills Additional languages are an advantage. Workplace On and around the university campus and in the local region. Benefits & Perks Flexibility over a 9 to 5 job. Creative and inclusive working atmosphere. #J-18808-Ljbffr