Vice President of Sales and Marketing

Job Description

Job Description

Join Our Vision

Vision Hospitality Group is seeking an experienced Vice President of Sales and Marketing to join our Home Office leadership team. This is an exciting opportunity for a proven hospitality sales leader who is passionate about developing people, building strong customer relationships, and creating strategies that deliver measurable results. The Vice President of Sales and Marketing will provide leadership and direction for sales and marketing efforts across Vision Hospitality Group’s growing portfolio of hotels.

The ideal candidate will be a strategic leader who will work closely with our executive leadership, regional leaders, General Managers, Directors of Sales, Revenue Management team, and brand partners to increase revenue, grow market share, strengthen our sales culture, and position our hotels for continued success.

At Vision Hospitality Group, we believe our success begins with our people. We are committed to creating opportunities, developing leaders, serving our communities, and working together as One Team. One Vision.

Sales and Marketing Leadership

Develop and lead the company’s overall sales and marketing strategy across a diverse, multi-property hotel portfolio.

Establish clear goals, performance expectations, and strategic priorities that support company and property-level objectives.

Provide leadership, coaching, and support to regional and property-level sales leaders.

Build a strong culture of accountability, collaboration, creativity, and follow-through.

Identify new business opportunities within corporate, group, government, association, leisure, sports, and other key market segments.

Strengthen relationships with major accounts, travel partners, meeting planners, brand representatives, tourism organizations, and other industry partners.

Represent Vision Hospitality Group at industry events, trade shows, client meetings, and community functions.

Revenue and Market Performance

Partner closely with Revenue Management, Operations, and property leadership to develop strategies that increase occupancy, average daily rate, RevPAR, market share, and overall profitability.

Review sales production, pace, market trends, competitive activity, and performance data to identify opportunities and areas requiring additional focus.

Lead the development and execution of annual sales plans, marketing plans, budgets, forecasts, and property-level action plans.

Support hotels in developing strategies for need periods, new openings, renovations, market changes, and shifts in demand.

Ensure sales efforts remain focused on the accounts and market segments that provide the greatest value to each hotel.

Provide clear and timely performance updates, business insights, and strategic recommendations to executive leadership and ownership groups.

Marketing and Brand Positioning

Lead portfolio-wide marketing strategies that strengthen brand awareness, increase customer engagement, and generate measurable revenue.

Oversee digital marketing, social media, public relations, promotional campaigns, customer relationship management, and property-level marketing initiatives.

Ensure marketing investments are aligned with business needs and monitored for effectiveness and return on investment.

Partner with hotel brands to maximize available programs, resources, systems, and marketing opportunities.

Maintain consistent and professional messaging that reflects Vision Hospitality Group’s values and supports each hotel’s unique market position.

Monitor hospitality trends, customer preferences, competitor activity, and emerging technology to keep Vision’s strategies current and effective.

Team Development and Support

Recruit, coach, develop, and retain high-performing sales and marketing leaders.

Build a strong pipeline of future sales leaders by identifying talent and creating meaningful development opportunities.

Establish consistent sales processes, reporting standards, training programs, and performance expectations throughout the portfolio.

Provide hands-on support to properties experiencing leadership transitions, performance challenges, or significant market opportunities.

Celebrate success, recognize strong performance, and encourage the sharing of best practices across the company.

Promote Vision Hospitality Group’s values and demonstrate the Golden Rule in interactions with associates, guests, customers, partners, and owners.

What We Are Looking For

At least 7 years of progressive hotel sales and marketing experience, including senior leadership responsibility.

Proven success leading sales and marketing strategies across multiple hotels, brands, and markets.

Strong understanding of select-service, extended-stay, and full-service hotel sales environments.

Experience working with major hospitality brands such as Marriott and Hilton is strongly preferred.

Demonstrated ability to increase revenue, improve market share, develop new business, and build effective sales teams.

Strong knowledge of hotel sales systems, customer relationship management platforms, digital marketing, distribution channels, and industry reporting tools.

Ability to analyze financial and performance data and translate findings into clear and effective action plans.

Established industry relationships and a strong understanding of corporate, group, association, government, leisure, and other key business segments.

Excellent leadership, communication, presentation, negotiation, and relationship-building skills.

Ability to balance strategic leadership with hands-on property support.

Strong organization, follow-through, and accountability.

Ability to travel regularly throughout Vision Hospitality Group’s portfolio.

Why Vision Hospitality Group?

Vision Hospitality Group is an award-winning hotel management and development company with a strong history of success and continued growth. We believe hospitality begins with how we care for one another, and we are committed to building a company where associates can grow, contribute, and make a difference.

If you are an experienced hospitality sales leader who values people, performance, relationships, and results, we would welcome the opportunity to learn more about you.

One Team. One Vision.

Vision Hospitality Group, Inc. is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs without regard to any status protected by applicable federal, state, or local law.