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Creative Copywriter

The Marketing Practice

Job Title

Creative Copywriter

Job Description

tmp helps B2B marketing leaders create coherence in a chaotic world. We're looking for obsessively curious people to join us.

You'll join 300 B2B experts across strategy, data, creative, media, client services, sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world's most impactful tech companies.

So, if you're interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we'd love to hear from you.

What We Are Looking For

We're looking for a creative copywriter to join our US team! You're a champion of your craft. A varied, experienced writer who understands how to take a brief and run with it. You're curious and can build on the thinking of others, applying your own strategic thinking, and you articulate it all with precision.

You get a kick out of coming up with a great line. You understand the power of a creative concept. And, you have an appetite to grow your proficiency in both.

Whether it's a headline, a manifesto, a website or a billboard—you can take direction and work with designers to make sure the idea, writing and the visuals tell a story together.

You'd like to take point on your own projects. You're comfortable presenting your work to clients, and you represent the copy space in your team. You don't wait for instruction, and you appreciate constructive feedback you can learn from.

You believe B2B work should be just as powerful and imaginative as B2C and you'll be part of a team that feels the same. You'll be solving problems creatively. Ads, campaigns, brands, stories — you'll work across it all.

What You Will Do

Collaborate

  • Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
  • Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
  • Help the clients and the teams you work with to simplify (sometimes very) complex information.

Own Your Work

  • Take the lead on copy matters in executing client projects, often working with a designer as a creative duo.
  • Present your own work and offer your creative input.
  • Own your ideas and advocate for them, with a willingness to flex as required.

Generate Ideas That

  • Are surprising and differentiating, while still being relevant for the target audience.
  • Express the client proposition.
  • Are easy to understand, simply expressed and work in a non-written format.

Write In A Style That

  • Uses wit, intelligence and lateral thinking.
  • Takes complex business jargon and translates it into everyday language.
  • Is easy and enjoyable to read and structured in a way that makes it engaging.
  • Is appropriate to the audience, the medium and conforms to brand requirements.
  • Is accurate and checked for spelling, grammar and syntax.
  • You may occasionally be asked to support with proofreading the work of your copy peers.
Vacancy posted 4 days ago
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