Retail Brand Coordinator

Position Summary The Retail Brand Coordinator reports directly into the Sr. Director of Brand Marketing and supports the Brand Marketing and Retail Activation functions within the wet n wild marketing team. This role focuses on coordinating marketing programs and brand initiatives that strengthen retail presence, support product launches, and help drive commercial performance across retail partners. The Retail Brand Coordinator will assist with the execution and organization of cross-functional marketing activities, including program approvals, sample coordination, item and product setup information, and maintenance of marketing assets. This role provides hands-on exposure to brand development, product commercialization, and retail marketing operations, with an emphasis on executional excellence and project coordination. Success in this role requires strong attention to detail, excellent organizational skills, and the ability to manage multiple priorities in a fast-paced environment while supporting cross-departmental teams. Essential Tasks, Duties, & Responsibilities * Maintain accurate and up-to-date marketing calendars and materials * Must be exceptionally detail-oriented with the ability to effectively multi-task and remain organized * Coordinate and organize all sample requests * Coordinate licensed approvals * Coordinate and maintain Item Setup including item number requests, ongoing maintenance of product specs, and compiling online product page information * Work with the Brand team to execute new product launches, sales materials, presentations, and digital programs * Interface with all Brand team and cross departmental functions including Creative, Product Development, Social/PR, and Sales to support brand growth * Track and communicate status of projects and make strategic recommendations towards growth and improvement * Coordinate and collaborate with Product, Brand and Creative teams to gather necessary creative assets * Collect and analyze data to improve marketing ROI and propose suggestions for efficiency and growth * Perform other duties as needed and directed by management #LI-HYBRID