Manager, Marketing (MMO)

Square Enix is a leading publisher of entertainment content, known for iconic gaming franchises such as the Final Fantasy series, Kingdom Hearts, Dragon Quest, NieR, and Life is Strange. The Manager, Marketing plays a crucial role in guiding the team's paid media efforts as well as supporting the development and execution of both launch and evergreen campaigns. Day-to-day responsibilities will include assets and programs creation for game launches, assisting with budgeting, and defining key performance indicators to evaluate campaign performance in addition to providing recommendations for campaign optimization. This role requires strong project management skills as they will help manage external agencies and internal stakeholders across our Western and Japan MMO groups. You’ll find success in this role if you are a strong communicator, can navigate cultural and geographical boundaries, and enjoy working in a collaborative environment. Roles, Responsibilities, and KPIs Develop integrated marketing and PR game expansion activation programs, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution. Evergreen lifecycle management for live service product, with a focus on the full-funnel optimization to drive awareness, consideration and conversion. Work across multiple stakeholder groups to define creative requirements, adhering to brand guidelines and strategic plans, to deliver exemplary execution for Evergreen, Winback and Lapsed player campaigns. Primary contact for media buying agencies and responsible for managing the creation and optimization of media plans tailored to specific media vehicles, regions, and audience segments. Provide reports with insights to optimize creative, reach, engagement and impact across all channels. Gathering and analyzing data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI. Coordinate with internal teams and external partners, digital, and media agencies, to execute pre-order, launch and evergreen campaigns and facilitate cross-functional coordination for asset delivery. Managing asset distribution for owned and paid media channels, ensuring compliance with brand guidelines and localization requirements. Develop comprehensive content calendars and logistical plans for consumer events, leveraging market insights and audience demographics to maximize engagement and brand visibility. Build relevant, meaningful, on-brand co-marketing and licensed partnerships with 3rd party brands. Share campaign insights through regional marketing teams to define best practice for campaigns. Work with the following teams: PR, community, EU territory cross-functional teams, business intelligence, eCRM, merchandise, events, sales & external partners to ensure all plans are coordinated, complimentary and deliver against agreed KPIs. 3+ years of experience in digital marketing, preferably within a live service or subscription environment, with a focus on integrated campaign management. Strong understanding of key paid media channels including search, social, and programmatic. Proficiency in marketing analytics tools and platforms such as Power BI. Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously. Excellent communication and interpersonal skills. Critical thinking and problem-solving abilities with a creative mindset. Experience in the gaming or entertainment industry is a plus. Benefits 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium. Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars. Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more. Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments. 401K auto enrollment and employer-match contribution. Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library. Refer our next new team member and receive a $1000 bonus. Purpose & Values Purpose: Creating New Worlds with Boundless Imagination to Enhance People's Lives. Deliver Unforgettable Experiences Embrace Challenges Act Swiftly Stronger Together Continuously Evolve Cultivate Integrity Annual Salary Range: $80,000 - $125,000 #J-18808-Ljbffr