Manager, Planning

Manager, Planning

Agency: UM

Job Function: Media

Job Subfunction: Media Planning and Buying

Position Summary: As Manager, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities:

• Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
• Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
• Leverage performance and measurement insights to inform plan recommendations and optimizations
• Create external briefing documents aligned with plan parameters, objectives and strategies
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
• Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
• Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
• Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
• Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations

Required Skills & Experience:

• Confident presentation skills in internal and client meetings
• Mastery of syndicated research sources, planning tools, and media math
• Solutions driven with strong trouble shooting skills
• Excellent written and verbal skills
• Well organized and manages timelines with others
• Strong knowledge of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Ability to work autonomously and in a group

Desired Skills & Experience:

• 3-5 years of experience in media planning with knowledge of across various channels, national/local scope
• Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
• Success in managing junior staff and ability to manage up to leadership

We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

Wage and Benefits: We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

Employment Transparency: It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.