Lifecycle Marketing Manager

Lifecycle Marketing Manager

At Dr. Squatch, we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention. The ideal candidate has strong hands-on experience in email and SMS marketing, can independently manage campaigns from ideation through reporting, and is comfortable partnering cross-functionally in a fast-moving eCommerce environment. This role will lead campaign calendar development, campaign ideation, and the A/B testing calendar across email and SMS, including test execution, performance reporting, and recommendations for ongoing optimization.

This role will report to the Senior Marketing Manager, Lifecycle.

This is a full-time role with company benefits based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

• Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
• Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
• Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
• Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
• Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
• Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy.
• Monitor campaign performance and share insights to improve engagement, conversion, and revenue.
• Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
• Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
• Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance.

About You

• 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
• Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
• Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
• Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross-functional priorities.
• Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
• Excellent attention to detail, problem-solving skills, and commitment to strong QA.
• Familiar with Google Workspace; familiarity with HTML/email coding is a plus.
• Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor.