Senior Growth Marketing Manager

Experienced marketers will find a full-time remote opportunity as a Senior Growth Marketing Manager focused on upper-funnel acquisition, responsible for leading brand response marketing, owning media strategy across top-funnel platforms, and developing measurement frameworks to connect brand investments to business outcomes. Key responsibilities Own upper-funnel go-to-market media strategy, designing and optimizing campaigns across CTV, YouTube, and other channels Advance measurement rigor by creating methodologies that link brand spend to revenue incrementality and optimizing budget allocation based on performance data Collaborate on brand narrative development and communicate insights effectively to leadership, translating campaign results into core business terms Required qualifications 6+ years in growth marketing with experience in upper-funnel marketing channels such as CTV and YouTube Background in upper-funnel ad platforms or performance-oriented agencies with substantial brand marketing investment Hands-on experience managing TV and/or CTV campaigns from planning to optimization Proven ability to measure ROAS and incrementality in channels with limited direct attribution Familiarity with analytics tools like Google Analytics and Amplitude; SQL knowledge is a plus