Paid Media Director (Social)

Paid Media Director (Social)

Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good—they deliver results.

About the Role

The Director, Paid Media Services sits at the intersection of client strategy, commercial growth, and capability building—responsible for ensuring our paid media offering is competitive, differentiated, and consistently delivers high-impact results for our clients.

You will define the strategic direction for paid media across key channels, elevate how we show up in the market, and build the systems, standards, and capabilities that enable teams to execute at a high level. You'll play a key role in driving new business, expanding client relationships, and positioning our paid media offering as best-in-class.

What You'll Do

Strategy

• Define and evolve the Paid Media strategy across Enterprise & Mid Market campaigns, ensuring strategy and execution work in lockstep to deliver exceptional performance and an elevated client experience

• Partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media services

• Play a key role in new business development—supporting proposals, crafting media strategies, and contributing to pitch narratives

• Identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect) to expand our offering and drive incremental revenue

• Establish strategic frameworks for how we approach channel mix, budget allocation, and performance optimization across clients

• Lead client calls to explain and position campaign strategy, testing frameworks and results as needed for high importance SBR meetings (with support from paid lead on each campaign)

Technical / Execution

• Set the strategic direction for campaign planning, activation, and optimization—ensuring teams are aligned to best practices and performance standards, providing leadership to Senior Paid Media Managers

• Define and standardize advanced measurement frameworks, including attribution models, incrementality testing, and in-platform vs. cross-channel measurement approaches
• Drive deeper integration of emerging and high-growth channels, including:
• YouTube (full-funnel video strategy, creator + paid integration)
• CTV (measurement, audience strategy, and performance validation)
• Retail media (e.g., Walmart Connect) and commerce-driven media strategies
• Lead innovation in tracking infrastructure, including pixel strategy, server-side tracking, and tighter integration of Mavely & Affiliate offerings to demonstrate benefits of working with Later Paid Media given our positioning within a larger data driven ecosystem
• Partner with data teams to support new tool development including benchmarking and client facing dashboards

Team / Collaboration

• Partner cross-functionally with Client Services, Sales, Creative, and Strategy teams to deliver integrated media solutions that drive client growth

• Act as a senior escalation point for complex strategic challenges, particularly around performance, measurement, and channel mix

• Collaborate with leadership on resourcing, team structure, and capability gaps as the function scales

Leadership

• Set clear performance standards and KPIs across the Paid Media team, driving accountability and consistency

• Coach and develop managers into strong strategic leaders, elevating the overall capability of the organization

• Foster a culture of experimentation, learning, and continuous improvement across channels and tactics

• Lead initiatives that improve operational scalability, including process standardization, documentation, and knowledge sharing

What Success Looks Like

• Paid Media is a clear differentiator in the market , with strong positioning across emerging channels like YouTube, CTV, and retail media

• High-quality, consistent strategic direction across all client segments, with measurable improvements in performance outcomes

• Advanced measurement and attribution frameworks are implemented and adopted across the team

• Clear standardization of best practices and reporting , improving efficiency and reducing variability

• Strong leadership bench, with managers operating at a high level of ownership and accountability

• Continuous innovation in channels, tools, and tracking approaches that keeps the team ahead of the market

Salary Range:

$160-200k OTE (Base + Bonus)

Our Approach to Compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid #LI-Remote

Where We Work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, Inclusion, and Accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.