Marketing Technology Specialist

Best Best & Krieger LLP is a nationally recognized law firm focused on delivering effective and client-service oriented solutions to complex legal issues facing public agencies, businesses and individuals across the U.S. BBK is proud to trace the firm's success back to the groundwork of professionalism and community service laid by its founders 135 years ago. Today, with nearly 250 attorneys in offices throughout California and in Oregon and Washington, D.C., we efficiently and meaningfully assist our clients with complex, multi-disciplinary issues and provide creative solutions. At BBK, we place a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to culture, community and equal opportunity. We are proud of our workplace culture, where we respect and value our colleagues for their unique perspectives and experiences. SUMMARY: The Marketing & Foundation Specialist supports BBK's Marketing Team by helping maintain and continuously improve the systems and processes that drive the firm's marketing and business development efforts. Working closely and in partnership with the Marketing & Operations Senior Manager, this position supports the ongoing development of Foundation, the firm's experience management platform, and other marketing technology tools used to organize, maintain, and leverage the firm's experience and related marketing information. As BBK continues to expand its use of Foundation, this role offers the opportunity to help shape the platform's continued evolution, adoption, and long-term success across the firm. Foundation is the primary focus of this position. The role is responsible for maintaining high-quality experience data, supporting user adoption, developing training resources, preparing reports and dashboards, participating in system enhancements and testing, and identifying opportunities to improve processes and data quality. Additional responsibilities include email marketing, reporting and analytics, website content management, and other marketing technology functions. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: Assist with the ongoing administration, maintenance, and continuous improvement of the firm's Foundation experience management platform. Maintain the quality, consistency, and integrity of Foundation data while proactively identifying opportunities to improve data governance, usability, and reporting. Coordinate and participate in Foundation enhancements, integrations, system testing, upgrades, and other technology initiatives in collaboration with the Marketing & Operations Senior Manager, IT, and external vendors. Provide ongoing user support, develop and maintain training materials and documentation, conduct user training, promote Foundation best practices, and support user adoption across the firm. Partner with attorneys, Marketing, IT and other stakeholders to understand business needs, recommend Foundation solutions, and support continued adoption and effective use of the platform. Support the firm's experience management initiatives by maintaining accurate and meaningful experience data for proposals, rankings, client development initiatives, attorney biographies and other marketing and business development efforts. Support the administration and optimization of the firm's marketing technology platforms, including email marketing, reporting, analytics, project management, website updates, and other marketing technology and operational initiatives. Develop reports, dashboards, saved searches, and data extracts that provide meaningful insights for business development, marketing initiatives, data quality, and operational decision-making. Identify, recommend and help implement opportunities to improve workflows, streamline processes, enhance data quality, and increase operational efficiency across the Marketing Technology team. Stay current on Foundation enhancements, best practices, and emerging marketing technology trends while assisting with special projects and other duties as assigned. REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: Experience supporting or administering Litera Foundation, including user adoption, training, reporting, data governance, testing, or implementation activities, is strongly preferred. Strong analytical, organizational, and problem-solving skills with exceptional attention to detail and a commitment to data quality. Ability to manage multiple priorities, work independently, and build collaborative relationships across departments. Excellent written and verbal communication skills, including experience developing documentation, conducting user training, and supporting user adoption. Experience with content management systems (CMS), email marketing platforms, or similar marketing technology tools is preferred. Proficiency with Microsoft Office Suite, particularly Excel. Professional discretion and sound judgment in handling confidential information JOB COMPETENCIES / SUCCESS FACTORS: User adoption and change management Data governance and quality management Technology aptitude Analytical thinking and problem solving Project management and organization Communication and collaboration Process improvement mindset Adaptability and continuous learning QUALIFICATIONS: Bachelor's degree in Marketing, Business, or a related field, or equivalent combination of education and experience. Three to five years of experience supporting marketing technology, experience management, CRM administration, knowledge management, or related business systems. Experience in a law firm or other professional services environment is preferred. Demonstrated experience supporting or administering Litera Foundation within a law firm or other professional services environment is strongly preferred. WORK ENVIRONMENT: This position is preferably based in the Pacific Time Zone to best support the Marketing Team’s business hours. Qualified candidates located in the Central Time Zone will also be considered. The role routinely uses standard technology and office equipment, including computers, phones, videoconferencing platforms, and related software. The employee is expected to maintain a workspace that supports productivity, confidentiality, reliable communication, and the secure handling of company and client information. To learn more about BBK’s Work from Anywhere environment, please visit our Working at BBK webpage. The reasonably expected pay scale for this position seeking a Foundation & Marketing Technology Specialist with 3 or more years of experience is $84,000 to $97,000 annually ($43.08 - $49.75/hour), non-exempt. The actual salary within that range will depend on the selected candidate’s years of experience. We encourage all interested candidates to apply. Best Best & Krieger is an equal opportunity employer. #J-18808-Ljbffr