Digital Marketing Strategy Analyst

Описание: The NA Digital Marketing Strategy Senior Analyst will focus on developing best in class advertising and social media campaigns that leverage innovation and creativity. Operate as part of a seamless, global collective of advertising and social media experts. While a North America-focused role, you’ll work closely with social experts globally—as well as teams such as Advertising, Digital and Data & Analytics—to partner on initiatives, share content and learnings, and facilitate other collaborative efforts that drive us all forward. You will collaborate with marketing stakeholders while being the “expert in the room,” proposing effective ways to use social media to support our marketing team’s priorities. You approach social with a strategic, not just tactical mindset - but also know that a great strategy needs excellent execution to succeed. Partner with internal teams and agency resources to strategically develop messages and creative for our key audiences in the most appropriate channels, meeting the objectives of the brief. You will help with day-to-day social channel management, assist in content creation and recommendations, and help perform listening, metrics and engagement. You have a knack for content, from crafting copy to recognizing good design, and understand that social media means listening, engaging, analyzing and optimizing—not just publishing. Задачи: Develop and maintain best-in-class social presence for Accenture North America initiatives and priorities Develop clear messages, build a unique and consistent social media presence, and ensure consistent execution across multiple social media channels Understand social media data and metrics and can make data actionable and a critical component to inform our efforts Oversee social channels and their content on a daily basis, including listening, engagement and publishing Develop social content campaigns with marketing partners, from ideation to execution, with an emphasis on both core content and execution Stay up to speed on best-in-class opportunities and stand-out creative ideas to inform our strategy and planning Actively integrate with social colleagues and extended teammates to collaborate and share learnings, insights and ideas to deliver best-in-class social recommendations to help guide social and marketing opportunities Help evolve and enhance Accenture North America employee advocacy on social Требования: Minimum of 3 years of marketing & communications experience Minimum of 2 years of experience in social media content management (such as content creation, social listening, metrics reporting, etc.) Bachelor's degree Experience with Sprinklr Experience with creative design tools such as Adobe, etc. Passion for social media with the ability to execute and implement multi-faceted campaigns Strong understanding of both social strategy and execution for campaigns, events and real-time activations Stakeholder management and communication skills, with the ability to build relationships and influence outcomes Problem-solving skills with the ability to adapt quickly to changing priorities. Demonstrated agility and resilience in a fast-paced environment with multiple competing demands Условия: Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Information on benefits is here. Role Location Hourly Salary Range British Columbia/Ontario/New Brunswick $27.16 to $51.20 Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. #J-18808-Ljbffr Accenture PLC