SEM Marketing Specialist, Level III

Serve as the internal SEM channel owner for assigned business units Lead day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs Lead multiple simultaneous Search roadmap priorities Translate business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes Monitor campaign performance and conduct investigative analyses Analyze and refine SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting Lead SEM knowledge-sharing sessions on methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings Participate in scrum ceremonies and follow agile principles using project management software Requirements Bachelor’s degree 5+ years of hands-on paid search experience Experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders Experience managing Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs Proficiency with Google Analytics or Adobe Analytics Intermediate proficiency in Microsoft Excel Experience with A/B testing and implementing resulting actions Excellent communication, presentation, analytical, problem-solving, time management, planning, prioritization, and attention-to-detail skills Ability to analyze large data sets from multiple sources Ability to leverage AI-enabled tools, automation, and platform recommendations with sound business judgment and appropriate human oversight Experience in agile methodology within a marketing organization is a plus Core Competencies Demonstrates expertise in managing SEM strategies, including Google Ads and Microsoft Advertising, with a focus on performance optimization, data analysis, and automation. Proficient in leveraging analytics tools and methodologies to drive campaign success and stakeholder engagement. Highest-signal resume keywords Paid Search Management Google Ads Microsoft Advertising Performance Max Google Analytics ATS Optimization Keywords Hard Skills Search Campaign Optimization Automated Bidding A/B Testing Data Analysis Budget Management Dynamic Search Ads Shopping Ads Audience Signals Query Management Performance Tradeoffs Soft Skills Communication Analytical Skills Problem-Solving Time Management Attention to Detail Industry Keywords SEM Agile Methodology Performance Max AI Search Creative Automation Tools & Technologies Google Analytics Adobe Analytics Microsoft Excel Project Management Software #J-18808-Ljbffr Jobtailor