Marketing and Sales Coordinator

Description: The Marketing and Sales Specialist is responsible for developing and implementing effective sales strategies and marketing campaigns to drive business growth and enhance brand visibility. This role requires a combination of analytical skills, creativity, and strong leadership to oversee the sales function and coordinate marketing efforts. Exempt, Salaried, reports to Director of Sales Responsibilities: Marketing Developing marketingstrategies. Create marketing strategies that align with the company's goals. This includes identifying target audiences, researching competitors, and analyzing data to improve campaign results. Planning campaigns. Plan and coordinate advertising and promotional campaigns. Analyzing the performance of Campaigns. Set goals for campaigns, then measure and report on the performance of marketing campaigns and assess against these goals. Collaborating with other departments. Work with other departments, such as sales and product development, to plan and execute campaigns. Creating content. Develop content for social media platforms. Communicating with customers. Communicate with customers, leads, and prospects. Managing public relations. Coordinate public relations and outreach initiatives. Maintain Marketing documentation. Create, maintain, and update website and technical documentation. Support other marketing functions as determined by the Director of Sales. Market research. Gathering and analyzing information about customers and the industry to understand demand for products and services. Developing sales strategies. Working with sales to address gaps between inside and outside teams and more effectively target, engage, and convert buyers. Customer relationship management (CRM). Keeping in touch with qualified leads through emails, newsletters, SMS, and other methods. OEM Sales. Manage and maintain large OEM accounts. Communication between OEM customers, the sales department, and production. General Support. Support other sales functions as determined by the Director of Sales. Qualifications: Associate's degree in a related field or minimum of 2 years' experience. Excellent analytical skills. Excellent communication and interpersonal skills. Critical thinking and problem-solving skills. Ability to work with teams and collaborate. Time management and multitasking skills with the ability to prioritize tasks. Proficient in Microsoft 365, Photoshop, Adobe Illustrator, InDesign, Acrobat, and WordPress or other Web design software. Medical, FSA/HSA, EAP, dental, vision, and life insurance benefits are available after 90 days of employment. Paid holidays, Vacation, and PTO after 90 days of employment. Matching 401k retirement plans are available after 6 months of employment. #J-18808-Ljbffr