Brand Strategist

The Brand Strategist is responsible for leading Pelsue’s brand and marketing strategy — shaping how the company is positioned, perceived, and experienced across all markets and channels. This role moves beyond coordination into true strategic ownership: defining brand direction, driving initiatives that support business growth, and partnering with Sales and Operations leadership to align marketing priorities with company objectives. The Brand Strategist is responsible for the day-to-day execution of marketing and brand activities — owning campaigns, content, and channel management directly while bringing the strategic vision and thinking that elevates Pelsue’s presence in the market. This is an individual contributor role. Key Responsibilities Brand & Strategy Leadership Define and maintain Pelsue’s brand positioning, messaging architecture, and visual identity standards across all touchpoints. Develop and lead company-wide brand and marketing initiatives aligned to business growth objectives. Partner with executive leadership to identify market opportunities, set marketing priorities, and translate business goals into actionable brand strategy. Guide content strategy, digital marketing, event marketing, and communication strategies across channels. Monitor industry trends, competitive landscape, and customer insights to continuously inform brand decisions. Own the marketing calendar — planning, producing, and deploying campaigns across digital, print, email, and social. Oversee campaign performance optimization; track and analyze metrics and present findings to leadership. Provide direction and quality control on marketing collateral, content, and creative assets. Manage the company website — content, SEO, performance tracking, and brand consistency. Lead trade show and event marketing strategy — objectives, messaging, brand presence, and logistics. Cross-Functional Partnership Work across teams to ensure brand consistency and alignment in all internal and external communications. Support Sales with on-brand proposal materials, presentations, and customer-facing collateral. Lead brand communications for new product launches, promotions, and company announcements. Manage relationships with external vendors, agencies, and creative contractors. Provide oversight and direction to any contract or freelance marketing support resources. Qualifications Required Bachelor’s degree in Marketing, Communications, Business, or related field; or equivalent combination of education and experience. 3–5 years of progressive marketing experience with demonstrated ownership of brand strategy, campaigns, or channel performance. Strong understanding of brand strategy — voice, visual identity, and messaging consistency across channels. Proven ability to think strategically and translate business goals into marketing priorities and plans. Proficiency in digital marketing tools (email platforms, social media management, Google Analytics or equivalent). Excellent written and verbal communication skills; able to produce compelling, on-brand content and present confidently to leadership. Highly organized; able to manage multiple priorities simultaneously and hold contractors or partners accountable. Proficiency in Microsoft Office 365; Adobe Creative Suite or Canva experience a plus. Preferred Experience developing or managing brand identity for an industrial, manufacturing, or B2B company. Familiarity with trade show strategy and B2B marketing environments. Experience briefing and managing external agencies or freelance creative resources. HubSpot experience strongly preferred — Pelsue uses HubSpot extensively across marketing and Sales; hands‑on familiarity with its CRM, campaign, and reporting tools is a meaningful advantage. Basic photo/video production knowledge. Strategic ownership — connects every brand decision to business outcomes; thinks beyond the next campaign. Initiative & follow-through — drives projects from concept to completion; doesn’t wait to be directed. Analytical thinking — uses performance data to evaluate brand health and guide continuous improvement. Influence & collaboration — builds alignment across Sales, Operations, and leadership without direct authority. Adaptability — thrives in a lean, fast-moving environment where resourcefulness is as important as expertise. This is a full-time, exempt position based at Pelsue’s Aurora, CO facility. Occasional travel required for trade shows and customer events. #J-18808-Ljbffr