VP of Regional Sales

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflectsHonesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits :

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

The Regional Sales VP is responsible for executing local market-specific sales strategies based on guidance from Division Sales VPs and for working with the Retail sales team and the Business Unit to drive profitable sales. Regional Sales VP owns and manages all region-specific DSD sales activities and is responsible for maintaining close contact with Market Sales VPs regarding the Company's business relationships with the Independent Distributor Partner (IDPs) and key customer leadership.

Additionally, the Regional Sales VP must constantly look for ways to grow business through interaction with key customer accounts. Position is responsible for coaching and training Market Sales VPs on developing business relationships with IDPs and key customer relationships. The Regional Sales VP must also maintain consistent communication with their respective Division Sales VP to provide perspective on local market-specific successes and areas for improvement.

* Responsible for executing sales strategies based on guidance from Division Sales VP and SVP of DSD sales
* Work cross-functionally with the bakeries and Supply Chain Region VP on product quality, production moves, delivery times and other day-to day decision that affect sales department
* Partner with Market Sales VPs to execute local/ regional sales plans and pursue new business to achieve period and annual goals
* Maintain close contact with Division Sales VP and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands
* Work with Market Sales VPs to analyze reports from the digital sales teams, distributor enablement, revenue growth management and utilizing the Customer Product Profitability (CPP) dashboard to grow profitable sales
* Ensure Market Sales VPs work daily with our five fundamentals (displays, customer relations, time schedule and callbacks, space and position and distribution)
* Assist Market Sales VPs in selling and general/IDP relationship efforts, and provide industry standards and best practices advice to successful execute against plan
* Responsible for regional usage of the digital products and the Go Spot Check (GSC) tool for daily and focused missions determined by the digital sales team. Use the tool and reporting to monitor units and dollar sales, profit margin, and stale to drive business conversations with IDPs and customer accounts
* Provide Market Sales VPs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures (e.g., customer service requirements, equipment, vehicle, warehouse and other sales-related areas, recruitment, retention, orientation, training, discipline, safety, record keeping, EEO, and other HR-related areas)
* Conduct weekly meetings with Market Sales VPs to discuss issues related to
* Customers, ASDs, and IDPs (e.g., product voids, new item distribution, following retail and BU direction on customer programs and schematics, etc.)
* Develop and maintain a positive relationship with Market Sales VPs, ASDs, and IDPs
* Coach and mentor Market Sales VPs in the understanding and use of available information, including the professional presentation of information/knowledge to our customers and employees to blend Flowers goals with customer/employee goals
* Interact with and visit key customer accounts as assigned to build rapport and increase selling opportunities
* Maintain close contact with other Regional Sales VPs to stay informed on cross-regional activity and to share key success that could contribute to achieving overall sales growth goals
* Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes - Oxley, Safety, etc.)
* Perform other duties which are deemed to be an integral part of the position, including but not limited to using the digital tools, dashboard reports, fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures.
* Partners with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention

* Relevant experience in general management or sales.
* Previous experience as Market Sales VP preferred

* Bachelor's degree in Sales or Business Administration preferred

Salary Range- 211718.9 - 234005.1

We offer a competitive salary and an excellent total rewards package. Please reply by May 22, 2026. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Richard Lacour at View email address on click.appcast.io orView phone number on click.appcast.io.