Demand Generation Lead

Demand Gen Lead

As our Demand Gen Lead, you'll build Runlayer's demand generation engine from zero — paid acquisition, inbound, email and lifecycle, ABM, and the attribution infrastructure underneath it all. We run no paid today (all inbound is organic), but we have the budget, the deal sizes, and the pipeline pressure to make paid a real channel. This is a true zero-to-one build: you'll be hands-on-keyboard as a player-coach first, then hire and lead a team underneath you as the function scales.

Reports to the Head of Marketing. Remote-friendly (we have a NYC office on Bond Street if you're local). 20% travel.

Why You'll Thrive Here

• Impact: Build the demand gen motion from scratch for the enterprise platform to run AI faster & safely

• Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound

• Ownership: Own demand gen end-to-end — channel strategy, campaigns, landing pages, systems, and attribution — and grow a team beneath you

What You'll Do

• Build and run paid acquisition across Google, LinkedIn, and other B2B channels — starting from zero, experimenting fast, and scaling what works

• Own ABM strategy and execution against our target enterprise accounts

• Own landing page strategy and production for campaigns and paid traffic

• Own email and lifecycle marketing: nurture programs, newsletters, and re-engagement of our existing database

• Drive SEO and AEO as AI search becomes a core lead source

• Build the marketing systems foundation hands-on — campaign tracking, lead capture, UTM/attribution instrumentation, and reporting in HubSpot (we're building this from scratch; you won't inherit a stack)

• Define lead quality, routing, and handoff with SDRs and sales — and own pipeline reporting for marketing-sourced leads

• Run growth experiments across channels to find what scales, and kill what doesn't

• Partner with PMM on campaign messaging and with field marketing on digital amplification (conferences, partner campaigns, events)

• Hire and manage the demand gen team as the function grows

What We're Looking For

• 5–7 years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies — senior manager level, or director at a smaller company

• Experience in a sales-led, high-ACV enterprise motion (six-figure deals, long sales cycles) — this is not a PLG/self-serve role

• People management experience: you've managed at least 1–2 people and can build and lead a team, but you're comfortable operating solo as a player-coach first

• Proven track record building demand gen or paid acquisition programs from scratch — you've done the zero-to-one, not just optimized an inherited machine

• Hands-on operator, not a project manager: you set up your own campaigns, systems, and reporting rather than handing work off to marketing ops

• Strong paid ads chops across Google, LinkedIn, and emerging channels

• Data-driven: comfortable with attribution models, funnel analysis, and pipeline reporting, and able to build that instrumentation yourself (HubSpot experience a plus)

• Understanding of SEO and AEO; experience with tools like Profound is a plus

• Comfortable running experiments fast and killing what doesn't work

• Gritty and startup-tested: you've built in scrappy environments and know what it means when nothing exists yet

Bonus Qualifications

• ABM program experience targeting large enterprise accounts

• Deep technical product background — you can learn the product yourself rather than relying on PMM for every brief

• AI-native, uses Claude

What We Offer

• Competitive salary and equity — compensation that reflects your expertise and customer-facing responsibilities.

• Paid time off — paid vacation, paid sick leave, and paid parental leave.

• Professional development — budget for conferences, courses, and certifications in AI, enterprise software, and customer success.

• Top-tier equipment — your choice of laptop and accessories to create your ideal work environment.

• Health benefits — comprehensive health, dental, and vision coverage.

• Customer interaction opportunities — work directly with innovative companies and see the immediate impact of your work.

Not quite the right fit? Reach out to View email address on click.appcast.io with details about your experience and interests.