Product Marketing Manager

Product Marketing Manager

We're looking for a Product Marketing Manager to own product marketing for Spotter and Wayfinder, Sofar's portfolio of ocean sensing and voyage intelligence products. This role sits at the intersection of Product, Sales, and Marketing: you'll translate technical capability into clear customer value, build enablement that improves win rates and sales velocity, and create scalable systems that accelerate funnel performance.

The role will lean toward Spotter (platform + sensors + data products, technical buyers) while also supporting Wayfinder (SaaS + ROI storytelling). This is a hands-on role in a fast-moving environment, ideal for a PMM who can operate strategically, execute quickly, and build durable GTM tools and processes.

What You'll Own

• Own messaging and positioning for Spotter and Wayfinder, building and maintaining a clear messaging architecture that includes product pillars, proof points, and differentiators.
• Drive ICP, segmentation, and customer insight by running customer discovery and partnering closely with Sales, Product, Science, and Customer Success to synthesize insights into GTM strategy, content priorities, and product feedback.
• Build sales enablement that improves revenue outcomes, including pitch decks, one pagers, discovery guides, battlecards, and FAQs, and make sure those assets are adopted, measurable, and refreshed on a cadence.
• Lead launches and GTM execution, covering internal readiness, messaging, training, customer narratives, and adoption goals.
• Establish a repeatable proof engine of case studies, quantified outcomes, validation stories, and diagrams/visualizations that enables Sales to win evaluations.
• Support lead generation by translating product value into campaigns and assets that improve conversion at key funnel stages.
• Build AI-driven GTM tools and workflows, using AI to ship repeatable systems that reduce cycle time on enablement and content, increase funnel velocity, and improve throughput.

About You

• 7+ years of experience working in or marketing products in oceanography, meteorology, or met-ocean, whether in research, operations, or commercialization. You can work credibly with the types of customers who buy Spotter: scientists, program managers, and technical operators.
• Proven ability to support enterprise and multi-stakeholder buying motions, including pilots, procurement and security reviews, and expansions, and you know how to build enablement that materially moves sales outcomes.
• Strong messaging and storytelling skills, with the ability to translate complex technical capability into clear, credible value for both technical and executive audiences.
• Comfortable operating across two distinct GTM motions: Spotter's technical, proof-driven approach and Wayfinder's ROI and velocity-oriented narrative.
• Highly collaborative, able to partner closely with Product, Sales, and Customer Success across competing priorities without losing momentum.
• AI tool-builder mindset: you use AI to create systems and workflows that increase GTM throughput, can prototype automations using no/low-code tools and basic scripting, and bring strong quality-control instincts to everything you ship.

Estimated Salary Range

• $130,000 - $170,000
• The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.

Our Approach to AI in the Hiring Process

At Sofar, we use AI tools in our day-to-day work, and we don't expect our hiring process to be any different. Here's how we think about it:

Applying: Write your own first draft — we want to hear your voice and understand your real experience. AI is fine for refining and polishing, not for generating your story.

Take-home assessments: Complete these on your own unless we've explicitly said otherwise. We'll always be upfront about it when AI is allowed.

Interview prep: Go for it. Use AI to research Sofar, practice your responses, and sharpen your thinking before we meet.

During interviews: This is you. We're a small team and we move fast — live conversations are how we get to know you, and we're genuinely curious how you think in real time.

A note on transparency: We're a lean People team, and we use AI to help with things like drafting job descriptions, preparing interview questions, and candidate communications. We don't use it to make hiring decisions — those are always ours.

The through line: use AI to show more of yourself, not less :)

About Working at Sofar

Hybrid work: We're a hands-on team building hardware and software that operates in the real world — so being together matters. We ask that most team members are in office at least 70% of the time, though some roles (like field technicians or hardware engineering) may require more. Fully remote roles are designated as such in the job posting.

Visa sponsorship: We do sponsor visas and retain an immigration lawyer to support the process. While we can't guarantee sponsorship for every role or situation, if we make you an offer, we'll make every reasonable effort to make it work.

A note on applying: We mean it when we say we want the strongest people — not the most credentialed ones. If you're excited about this work but don't check every box, please apply anyway. Research consistently shows that underrepresented candidates are more likely to self-select out, and that's a loss for everyone. Sofar operates at the intersection of ocean science, climate, and technology — the problems we're solving are consequential, and the perspectives we bring to them matter. We're actively working to build a team that reflects that.

Sofar's Commitment to Climate Justice

We at Sofar Ocean acknowledge that careers in the marine sciences "... have traditionally been, and remain, non-diverse work environments", thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision-making that directly address their interests and needs.

We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.