National Sales Director

Job DescriptionJob DescriptionAbout Sprecher Brewing CompanyFounded in 1985, Sprecher Brewing Company is an iconic craft beverage producer headquartered in Glendale, WI. Known for America’s original fire-brewed craft sodas—including our award-winning Sprecher Root Beer—we are rapidly expanding into emerging beverage categories (energy, lemonade, Better-for-you and beyond) while scaling our flagship sodas nationwide. With 40 years of tradition and innovation, Sprecher is on an ambitious journey to become a $100+ million national craft beverage platform. We are looking for elite talent to help take us to the next level.Position OverviewSprecher Brewing Company is seeking an accomplished, high-impactSenior Sales Leader to drive our next stage of growth across national and strategic regional channels. This is anin-market, offsite role requiring frequent travel and strong customer-facing leadership.The ideal candidate will bringa substantial book of business—$5M–$10M+ in short-order opportunities—and has demonstrated success in building and scaling carbonated soft drink (CSD) brands profitably across names like Kroger, Albertsons, BJ’s, Club, Walmart, Dollar stores, DSD and more.This is a hands-on role for an executive who can think strategically while executing tactically in fast-paced, velocity-driven beverage categories like craft soda, energy drinks, and lemonade.Key ResponsibilitiesOwn and scale national sales: Build and execute strategic sales plans to grow Sprecher, Oh La Lemin BYF Lemonade, Juvee Energy, and other brands across U.S. retail channels.Deliver multi-million-dollar growth: Bring in immediate revenue ($5M?$10M+) through existing buyer relationships and carbonated soft drink category authority.Expert dealmaker: Drive profitable volume and distribution growth across supermarket, club, mass, convenience, and specialty channels.Strategically direct both DSD and direct business: Navigate and optimize delivery methods based on profitability and velocity goals.Lead major account expansion: Scale distribution and revenue at key accounts includingKroger, Safeway/Albertsons, BJ’s, Publix, Walmart,Dollar, and others.Use data to drive execution: Analyze performance throughIRi, Nielsen, 8451, Circana, VIP or other syndicated sources to drive success.Champion VPO (Velocity Per Outlet): Own performance metrics that drive sell-through success and repeat purchases.Collaborate deeply: Work with marketing, finance, and supply chain to align strategy and execution around high-margin growth.National team influence: Lead with influence, driving execution across regional managers, brokers, and field teams.Be in the market: Maintain high visibility with buyers, distributors, and accounts through frequent travel and market work.Required Experience10–20+ years of successfulnational beverage/CSD leadership, with deep experience in carbonated soft drinks, energy, lemonade, and/or better-for-you beverages.Proven track record of delivering $5M–$10M+ growth within 12–24 months.Extensive buyer and distributor relationships with major retailers and channel partners.Strong financial acumen and experience with DSD mechanics and direct-ship business models.Mastery of retail and syndicated tools (IRi, Nielsen, 8451).Deep understanding ofvelocity per outlet (VPO) and how to drive measurable performance.Strategically hands-on: builders, hunters, brand evangelists.Bachelor's degree required; MBA preferred.Willingness to travel 50%+ as needed to meet with buyers, teams, and leadership.