Digital Strategy & Engagement Manager

Job Description

Job Description

POSITION SUMMARY:

The Digital Strategy & Engagement Manager plays a vital role in Northwest Harvest's mission to end hunger in Washington through strategic digital storytelling and data-driven content strategies. This position drives brand recognition, relationship building, and community engagement across our digital channels in support of fundraising, advocacy, and partnership development. Through ethical storytelling practices and measurable digital strategies, this role helps achieve our goal of cutting hunger in half by 2028.

The position leads comprehensive digital marketing strategies, oversees all social media, email marketing, and website content, and ensures communication aligns with both our strategic goals and organizational commitment to advancing systemic change. This role puts into practice our six agreements and PACI Values while amplifying community voices and driving meaningful engagement.

RESPONSIBILITIES:

Digital Strategy & Ecosystem Leadership

• Lead the development and execution of integrated digital strategies that advance our mission across social media, email, and web platforms
• Define and manage cross-platform editorial direction and content frameworks, with measurable goals aligned to organizational objectives
• Drive data-informed decision-making, translating analytics and audience insights into strategic adjustments across channels
• Design and lead content testing and optimization strategies to improve engagement, conversion, and impact
• Shape compelling digital narratives and audience engagement approaches that deepen understanding of hunger’s root causes
• Establish success metrics, reporting frameworks, and performance insights to demonstrate mission advancement and inform organizational decision-making
• Ensure alignment and integration across digital channels, campaigns, and constituent journeys, in partnership with Communications, Advancement, and other teams
• Serve as a strategic partner in aligning digital engagement approaches with organizational priorities and supporting systems (e.g., Customer Relationship Management (CRM), email, web), in collaboration with cross-functional teams

Execution, Operations, and Enablement

• Determine resourcing model (in-house vs contractor vs agency) for content and production
• Oversee daily and weekly content development and channel management
• Maintain digital asset library and ensure consistent brand voice across platforms
• Lead cross-platform campaigns from conception to evaluation
• Coordinate with teams across the organization to align messaging and maximize impact
• Manage content workflow and team assignments
• Implement effective project management systems

Email:

• Lead email marketing strategy and content development
• Manage audience segmentation and CRM integration
• Define role of email within broader constituent journey strategy, including lifecycle and engagement pathways
• Optimize deliverability and engagement metrics
• Implement A/B testing and performance analysis
• Develop targeted nurture campaigns

Social Media:

• Establish channel roles and audience strategies aligned to organizational goals
• Direct platform-specific content development and community building
• Manage paid and organic growth initiatives
• Create dynamic and engaging multi-media digital content
• Oversee content calendar, approval processes, and scheduling
• Build and maintain influencer relationships
• Monitor trends and implement emerging best practices

Website:

• Own website as a strategic platform, including information architecture and conversion strategy
• Direct regular website maintenance and capital upgrades
• Lead copywriting, graphics development, photo editing, and other website tasks as needed
• Coordinate with external web development partners on technical updates and new projects
• Lead Search Engine Optimization (SEO) and analytics tracking
• Develop and maintain impact dashboards
• Ensure integration with other digital channels

General:

• Represent Northwest Harvest's mission and values in community interactions
• Stay current with organizational priorities and initiatives
• Participate in cross-functional projects as needed

Perform other duties as assigned by the Director of Communications.

EQUITY AND INCLUSION

Demonstrate initiative to learn and enhance skills that promote anti-racism, cultural competency and understanding of oppression and its impact.

Participate in intentional learning efforts, including events relating to understanding and dismantling institutional racism and building cultural competency.

RELATIONSHIPS:

Internal: Partner closely with the Communications team and other Advancement teams on strategy and execution. Collaborate across divisions to support digital communications needs and strategic objectives. Advise organizational leadership on digital opportunities, risks, and trends.

External: Manage relationships with vendors, contractors, community partners, and digital audiences. Ensure timely and professional interaction with social media communities, email subscribers, and website visitors.

MINIMUM QUALIFICATIONS:

A combination of real-life experience, education, and training that provides an equivalent background to perform the work of this position.

Successful completion of a background check is required.

Knowledge of:

• Digital analytics and measurement tools
• Marketing automation platforms
• Content management systems (WordPress)
• CRM systems (Salesforce)
• Social media management and advertising platforms
• Digital asset management
• Project management tools (Asana)
• SEO and web optimization practices
• HTML/CSS fundamentals
• Microsoft Office suite and organizational platforms
• Digital accessibility standards

Ability To:

• Understand individuals who have experienced poverty or food insecurity
• Support equity and inclusion for members of historically marginalized groups including racial and ethnic minorities, LGBTQIA+ populations and people living with disabilities

Equity and Connectedness:

• Adopt the PACI (purpose driven, anti-racist, connected and interwoven) model and practice our Six Agreements:
• Speak our truths responsibly
• Listen to understand
• Stay engaged
• Be willing to experience discomfort and do things differently
• Expect and accept non-closure
• Honor confidentiality
• Think strategically while executing tactically
• Translate organizational goals into integrated digital strategies
• Build relationships across diverse communities
• Analyze data and translate insights into action
• Lead collaborative projects and meet deadlines
• Create compelling digital content
• Adapt quickly to emerging technologies
• Support equity and inclusion initiatives
• Manage sensitive information with discretion
• Communicate effectively across all levels
• Problem-solve independently and collaboratively
• Demonstrate cultural competency
• Work efficiently in a fast-paced environment

EDUCATION AND TRAINING:

Bachelor’s degree in communications, Digital Media, Marketing, Journalism, or a related field or an equal combination of education and relevant work experience with a personal orientation as a lifelong learner.

Training in digital marketing and analytics valued

Ongoing professional development in digital communications valued

Diversity, Equity, & Inclusion (DEI) and community-centered communications training appreciated

EXPERIENCE:

Minimum of 3 – 5+ years of demonstrated experience developing and executing integrated digital strategies, campaigns, and platforms for political campaigns, progressive issue advocacy, or nonprofit mission-driven organizations. Experience working cross-functionally with technical teams (CRM, web, data). Experience managing external vendors or contractors.

DESIRED QUALIFICATIONS:

• Nonprofit communications experience
• Community-centered storytelling expertise
• Knowledge of Washington state communities and issues
• The ability to speak additional language(s) is desired but not required
• Digital marketing and analytics is desired
• Experience with digital advocacy campaigns

DISCLAIMER:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job. As an adaptive organization, responsibilities can and will change in alignment with greater efficiencies and mission metrics.

BENEFITS AND OTHER COMPENSATION:
Northwest Harvest offers a competitive salary and comprehensive benefits package this includes but is not limited to; medical/dental/ vision/ insurance, long term disability insurance, Life/AD&D insurance, Employee Assistance Program (EAP), 401(k) retirement plan, Vacation and Sick leave, 8 paid holidays; New Year’s Day, Martin Luther King Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, after Thanksgiving, and Christmas Day, Floating holidays for you to use should you observe a holiday not outlined in Northwest Harvests current observed holidays or at your discretion, and birthday holiday. Employees are eligible to participate in payroll deducted supplemental benefits i.e., Flexible Spending account-HRA and DCE, various AFLAC and New York Life plans.