DIRECTOR, EARNED AND OWNED STRATEGY

The Role We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments. The Role We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments. You Will Be Leading Enterprise Client Strategy & Growth Acting as the executive strategic lead on key accounts, accountable for client success Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes Driving AI-Era Search Leadership Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels Collaborating Across Teams Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation Leading cross-functional planning across key content activations Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution Accelerating Growth Identifying and capturing new organic growth opportunities across search and local search ecosystems Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts You Must Have Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration Working experience with Web Analytics and SEMRush or similar SEO platforms Proven success managing large-scale, enterprise search and content transformation initiatives Deep understanding of AI Search evolution and organic discoverability trends Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly Strong cross-functional collaboration skills with the ability to unify teams across channels Exceptional presentation and executive communication skills; confident advising senior client leadership #J-18808-Ljbffr Prime Visibility (Wpromote)