Agentic Programs Lead Remote, United States - Marketing

What You'll Do Agentic Programs Lead About the Function Avalara is seeking a highly technical, hands-on leader to build, govern, and scale the shared AI agent fleet that powers every team across Revenue Marketing. This role sits within Revenue Marketing Programs and is the single owner of agent quality and performance org-wide spanning Market & Audience Intelligence, Planning & Optimization, and Campaign Execution. This is an individual contributor role, not a people-management position. You will operate at Director-level scope and influence, but your primary value is technical: designing, building, and orchestrating agents that let our GTM function scale output, efficiency, and business impact. You will partner closely with and Segment and Product GTM teams, Events, Product, Growth, and Partner Marketing teams to embed agents into their workflows, while defining the standards, guardrails, and roadmap that keep the fleet reliable and impactful. This role reports into our Director of Revenue Programs and is central to Avalara's agentic-first operating model where humans strategize and orchestrate, and agents execute at scale. What Your Responsibilities Will Be Agent Strategy & Roadmap Own the roadmap and prioritization for the shared agent fleet across our core pillars of: Market & Audience Intelligence, Planning & Optimization, and Campaign Execution Prioritize agent investment based on impact and scale rather than first-in, first-out; resource the highest-return use cases first Partner with Revenue Programs and Revenue Marketing leadership to align the agent roadmap to enterprise pipeline and GTM priorities Agent Development & Deployment Build, test, and deploy agents across the fleet including Competitive Monitoring, Review Monitoring, Audience Sizing, Product Usage Insights, Path-to-Plan Planning, Channel Optimization, Campaign Performance, Brief Development & Deployment, Messaging Testing & Dev, Content & Creative, Campaign Ops & Activation, and Sequence Builder Work with our IT teams to own the technical architecture for agent orchestration, including integrations with core marketing systems (Marketo, Salesforce, 6sense, Power BI, ON24) Establish QA, monitoring, and guardrails to ensure agents operate reliably and safely at production scale Governance & Quality Serve as the single owner of agent quality and performance standards across Revenue Marketing Define and enforce standards for agent accuracy, reliability, and responsible operation Manage the full agent lifecycle — build, iterate, retire — based on performance data and evolving business need Cross-Functional Enablement Partner with Enterprise, SMB, Product-Led GTM, Events, Product, Growth, and Partner Marketing teams to embed the right agents into each pod's workflow Enable and train teams on how to use, prompt, and interpret agent outputs; act as the technical point of contact for agent-related questions Translate team-specific needs into shared, reusable agent capabilities rather than one-off builds Performance Monitoring & Optimization Track adoption, utilization, and ROI of the agent fleet across every Revenue Marketing team Continuously optimize existing agents based on usage data, performance signals, and stakeholder feedback Monitor market and competitive signals to proactively evolve the fleet ahead of demand, rather than reacting to results Key Metrics & KPIs Agent adoption and utilization across Revenue Marketing teams and pillars Agent reliability and accuracy against defined quality standards Efficiency gains (speed-to-market, capacity created) enabled by the agent fleet without added headcount Contribution to campaign velocity, pipeline performance, and funnel conversion across teams using the fleet Stakeholder satisfaction and adoption rate across pods (Enterprise, SMB, Product-Led GTM, Events, Partner Marketing) What You’ll Need To Be Successful 8+ years of experience in B2B SaaS marketing technology, marketing operations, or AI/automation engineering, with a track record of designing and scaling automated or AI-driven systems Hands-on experience building and deploying AI agents or LLM-powered workflows, including prompt engineering, orchestration frameworks, and API integrations Strong fluency with core B2B marketing platforms (Marketo, Salesforce, 6sense, Power BI, ON24) and how agents plug into them Proven ability to operate as a senior individual contributor and technical subject-matter expert — influencing and enabling teams without formal authority over headcount Solid grounding in full-funnel B2B revenue marketing (demand generation, campaign lifecycle, funnel metrics) to ensure agents solve real GTM problems Experience owning technical roadmaps and governance frameworks in a matrixed organization Strong stakeholder management skills; able to translate technical capability into business impact for non-technical audiences Comfortable operating managing agents vs humans; show a bias toward building and orchestrating rather than managing human headcount Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. #J-18808-Ljbffr Socotra, Inc.