Marketing Manager

Our client is seeking a Lifecycle Marketing Manager to own, architect, and optimize the end-to-end customer journey. In this role, you will be responsible for maximizing customer acquisition conversions, lead nurturing, post-purchase onboarding, retention, and long-term customer lifetime value (LTV). The company operates at the intersection of consumer technology, medical aesthetics, and e-commerce. You will design automated multi-channel campaigns (email, SMS, and in-platform messaging) that educate buyers on hair health, reinforce clinical device compliance, and build deep brand loyalty. Compensation and Benefits: $130,000 - $150,000 per year Medical, Dental, and Vision insurance 401(k) with company match Paid Time Off and Paid Holidays Key Responsibilities: End-to-End Journey Strategy: Map, build, and continuously optimize the customer lifecycle—spanning lead generation, pre-purchase education, high-consideration medical device conversion, onboarding, retention, and win-back campaigns. Automation & Campaign Execution: Architect scalable automated workflows and triggered campaigns using modern marketing automation tools (e.g., Klaviyo, HubSpot, or Salesforce Marketing Cloud). Segmentation & Personalization: Develop behavioral and demographic customer segmentation models tailored to distinct buyer personas (e.g., direct-to-consumer online buyers vs. clinic/physician-referred patients). Implement AI-enabled personalization elements where applicable. Conversion & Compliance Optimization: Create targeted nurture sequences that address customer hesitations regarding hair restoration technology, outline clinical usage guidelines, and ensure high product adoption and adherence. Cross-Channel Messaging: Own the strategy and execution across owned channels, primarily focusing on email and SMS marketing, alongside push or web notifications. Experimentation & Testing Roadmap: Design, execute, and analyze rigorous A/B and multivariate tests (subject lines, content structure, offer types, send times, and cadence) to continuously improve key performance indicators (KPIs). Cross-Functional Collaboration: Partner closely with the Product, E-commerce, Customer Experience (CX), and Creative teams to ensure consistent brand voice, aligned promotional calendars, and smooth handoffs between automated marketing and human-led support. Analytics & Reporting: Maintain dashboards tracking lifecycle metrics, including lead-to-conversion rates, customer acquisition cost (CAC) payback, retention velocity, churn recovery, and overall customer lifetime value (LTV). Qualifications & Requirements Experience: 3 to 5+ years of hands-on experience owning CRM, growth, or lifecycle marketing in a B2C or high-growth e-commerce/health-tech brand. Technical Stack Fluency: Demonstrated, deep experience operating email/SMS marketing platforms (Klaviyo, HubSpot, or similar Enterprise ESPs). Familiarity with Salesforce integrations is a strong plus. Data-Driven Mindset: Strong analytical toolkit—capable of translating complex cohort, engagement, and conversion data into actionable marketing strategies. Working knowledge of basic SQL or advanced Excel is preferred. Creative and Copywriting Instincts: Strong baseline design and copy instincts, with the ability to write compelling, empathetic, and conversion-oriented lifecycle copy. Experience utilizing design tools like Canva or Figma is helpful. Test-and-Learn Culture: Proven track record of designing structured testing frameworks that measurably scale revenue and engagement. #J-18808-Ljbffr