Senior Marketing Campaign Manager

Role Description

We are hiring a Sr. Marketing Campaign Manager to support our Global Demand Generation , Campaigns , and Customer Marketing programs, with a heavy focus on webinar execution . This role is responsible for planning, building, and managing integrated campaigns—from webinar programs to multi-channel plays—that generate pipeline and accelerate revenue across regions. You will collaborate closely with Demand Gen, Product Marketing, Field Marketing, and Sales to ensure campaigns are well-planned, flawlessly executed, and tracked in our project management and marketing systems.

You are a hands-on campaign owner who knows how to translate strategy into execution, manage timelines and stakeholders, and measure impact. You’re comfortable living in campaign/project management tools, webinar/event platforms, and marketing systems to keep programs and performance on track and visible.

Key Responsibilities

• Campaign & Program Management
  • Partner with Demand Generation, the Campaigns team, and the Customer Marketing team to plan and execute integrated campaigns aligned to pipeline and revenue goals.
  • Own end-to-end campaign project management: build plans, manage timelines, coordinate dependencies, and ensure deliverables and stakeholders stay on track.
  • Coordinate cross-functional inputs from Product Marketing, Content, Field Marketing, SDR/BDR, and Sales to ensure each campaign has the right messaging, content, and follow-up.
  • Translate campaign briefs and strategies into detailed project plans in our project management system (e.g., tasks, owners, due dates, dependencies, status).
  • Ensure every campaign has clear goals, target audiences, offers, channels, and success metrics defined ahead of launch.
• Global Webinar & Virtual Event Management
  • Own planning and execution of webinars and virtual events across AMER, EMEA, and APJ, including scheduling, registration, promotion, live-day coordination, and post-event follow-up.
  • Manage all logistics with speakers, moderators, and partners: prep calls, run-of-show, dry runs, and day-of support.
  • Collaborate with regional marketing and sales teams to localize webinar topics, timing, and promotion to fit local markets and time zones.
  • Partner with Marketing Operations to ensure webinars are correctly set up in our systems, captured in Salesforce/marketing automation, and attributed to pipeline.
  • Track performance of webinar programs (registrations, attendance, engagement, follow-up, pipeline) and optimize based on learnings.
• Execution & Operations
  • Build and manage multi-channel campaign execution, including email, paid media, landing pages, social, and partner channels, in partnership with channel owners.
  • Ensure campaigns are correctly built and tracked in project management tools, Salesforce campaigns, and marketing automation systems according to established processes.
  • Maintain organized, up-to-date campaign documentation, timelines, and status in the project management system so stakeholders have clear visibility.
  • Monitor in-flight campaign performance and collaborate with Demand Gen and Marketing Ops on optimizations (audiences, messaging, offers, cadence).
  • Support campaign and webinar reporting needs, partnering with Marketing Operations & Analytics to ensure data quality and actionable insights.
• Cross-Functional Collaboration
  • Work closely with Demand Gen, Campaigns, Customer Marketing, Field Marketing, SDR/BDR leadership, and Sales to align on priorities, timelines, and follow-up motions.
  • Serve as a central point of contact for campaign status, risks, and changes, proactively communicating updates to stakeholders.
  • Collaborate with regional teams to adapt and scale core campaigns and webinar programs globally.

Qualifications

• 5+ years of experience in B2B marketing, with a focus on campaign management and/or demand generation.
• Proven experience planning and executing successful campaigns that drive measurable pipeline and revenue impact.
• Hands-on experience managing campaigns in a project management system (e.g., Asana, Monday.com, Wrike, Jira, or similar), including building project plans, tasks, and timelines.
• Strong background in webinar and virtual event management, ideally across multiple regions and time zones.
• Familiarity with Salesforce and a marketing automation platform (e.g., Pardot/Marketing Cloud, Marketo, HubSpot) for campaign setup and tracking.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and hit deadlines.
• Comfortable working cross-functionally, balancing inputs from multiple stakeholders while maintaining clarity and momentum.
• Strong written and verbal communication skills, with the ability to clearly summarize plans, status, and results.

Preferred

• Experience working in cybersecurity or another highly technical B2B SaaS environment.
• Experience coordinating with global teams (AMER, EMEA, APJ) and adapting programs for regional needs.
• Familiarity with webinar platforms (e.g., Zoom, ON24, GoToWebinar, or similar) and best practices for engagement and follow-up.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Remote Work: We are a 100% remote company. Enjoy the convenience and work-life balance that comes with remote work.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.