Marketing Specialist

A BIT ABOUT YOU:

You’re resourceful, relationship-driven, and energized by the opportunity to work at the intersection of brands, creators, and culture. You thrive in fast-moving environments, love spotting strategic alignment, and are excited to help shape how consumers engage with real-world experiences — from discovering a new restaurant to planning the perfect night out.

A BIT ABOUT US:

Imagine TikTok for your city — where 10,000+ cities each have their own dedicated video feeds and local creator communities. We’re powering the discovery of over 150 million real-world experiences and are among the fastest-growing platforms for dining, nightlife, and travel exploration. We currently rank in the Top 100 on the App Store in 40 countries, work with over 3 million businesses worldwide, and are scaling across 150+ countries. With millions of highly engaged users and a 4.8-star average from 25K+ reviews, our growth has been fueled by community-driven, short‑form video. For businesses, we offer a revolutionary, zero‑effort approach to social media. We solve the biggest challenge brands face — creating engaging content — by doing it for them. We launch your profile, source video from top creators, and track foot traffic and purchases using GPS‑based attribution. It’s completely hands‑off, but drives real, measurable results. Our B2B solution is trusted by brands like Fairmont, Taco Bell, Chipotle, Ruth’s Chris Steak House, Omnia Nightclub, and even major festivals like Coachella. We also recently launched a global partner program for in‑app bookings, with integrations spanning travel and dining platforms. We’ve been covered by outlets including TechCrunch, Fortune, ABC, and NBC — and were just featured in Yahoo Finance for launching a travel rewards wallet backed by a major financial partner: Our team is built by talent from top platforms like Instagram, TikTok, and YouTube — and we’re supported by world‑class investors including Redpoint Ventures, Streamlined Ventures, Village Global, and global music talent Kygo.

WHAT YOU'LL BE DOING

We’re looking for a Marketing Specialist to take ownership of our engagement strategies using Braze. You’ll design, implement, and optimize customer journeys across multiple channels — driving retention, reactivation, and long‑term growth. Responsibilities: Build and execute data‑driven lifecycle marketing campaigns using Braze Design and optimize customer journeys across email, push, in‑app messaging, and SMS Create segmentation strategies to drive personalization and engagement Utilize Braze features such as Canvas, Liquid scripting, and event‑triggered workflows Analyze campaign performance and provide insights for iterative improvements Collaborate cross‑functionally with product, data, and engineering teams to maintain clean integrations and data flow Ensure compliance with data privacy regulations and industry best practices Requirements: 2–4+ years of hands‑on experience with Braze, especially Canvas and Liquid personalization Strong grasp of customer segmentation, A/B testing, and multi‑channel messaging strategies Comfort analyzing campaign data and making optimization recommendations Experience collaborating with technical teams on data pipelines and integrations Bonus: Familiarity with SQL, HTML, or basic scripting We’re committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, and we do not discriminate on the basis of race, religion, gender identity, sexual orientation, age, or any other protected status. #J-18808-Ljbffr MassFire Media LLC