E-Commerce Director, Amazon, F1 Apparel

Job Summary WHO ARE YOU? Do you enjoy Formula 1? Then you’re in luck! The role of Director of E-Commerce, Apparel at Insomniac orchestrates all aspects of the e-commerce strategy for a brand, combining sales, marketing, technology, and management expertise to develop a plan that delivers a superior brand and shopping experience for customers. This position reports to the VP of Consumer Products: Formula 1 JV. This is not a remote position. Responsibilities Work closely with the supply chain and logistics teams to manage inventory levels, prevent stockouts, and ensure timely fulfillment of orders. Collaborate with customer service to resolve issues related to shipping, returns, and refunds. Oversee and optimize advertising campaigns on Amazon, including Sponsored Ads, DSP, and other relevant ad platforms, to drive traffic and increase sales. Analyze campaign effectiveness to adjust ad spending and improve ROI. Own the e-commerce strategy for both channels, collaborating closely with internal and external partners to drive revenue growth. Navigate the complexities of the retail landscape, analyzing industry trends and customer behavior to create and adapt a dynamic plan that aligns with Insomniac/F1 vision while minimizing channel conflict with Fanatics. Develop and execute a comprehensive e-commerce strategy to drive aggressive revenue growth for F1 with Amazon US, spearheading initiatives that accelerate performance and capture market share. Continuously analyze performance data and market trends to make informed decisions, ensuring efficient investment in high‑impact growth activities. Develop, execute, and communicate short and long‑term financial plans (sales, margin, contribution, inventory turns) that drive revenue and profitability growth in support of Insomniac’s and F1 strategic objectives. Accurately forecast sales and manage inventory to ensure alignment with demand, collaborating closely with Demand Planning, Operations/Supply Chain, and Finance. Partner seamlessly with cross‑function teams to align on key initiatives, product launches, and promotional strategies. Collaborate with Marketing and Product teams to leverage customer insights and segmentation, optimizing strategies based on data‑driven learnings. Spearhead the Amazon retail strategy in partnership with our Amazon vendor manager, external Amazon agency, and Growth Marketing team to maximize market share and growth. Manage and effectively grow account profitability, including promotions and pricing, owning the direct relationship with the Amazon US Vendor Manager and leading account negotiations. Work closely with internal supply chain and demand planning teams on supply management, effectively managing internal and external expectations. Analyze and surface insights around conversion rates, AOV, LTV, promotional lift, and other key metrics to identify areas for improvement and increase conversion. Partner with Marketing and Product to drive site improvements that enhance sales performance. Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates. Apply advanced Amazon optimization and sponsored ads knowledge. Must have advanced knowledge of MS Excel and firm grasp of formulas (VLOOKUP, etc.) and logic; manage a large database of product SKUs and manipulate data as needed. FileMaker Pro experience is a plus. Manage data feeds and listings on Amazon. Strong Photoshop skills to edit product images, and web design soft skills. Listing optimization and SEO on Amazon. Database management via Excel – inventory feed management. Listing management on Amazon, listing error resolution, image editing via Photoshop. Add/update product SKUs to our database. Qualifications 8+ years of comparable e-commerce Amazon experience required and 3+ years in a management position. Advanced technical skills in AWS and Shopify, including Excel and ERP systems. Possess excellent organizational, communication, and analytical skills with the ability to prioritize and handle multiple tasks simultaneously in a fast‑paced environment. Work Environment Must be able to tolerate loud noise levels and busy environments. Must be willing to work during evening and weekend hours, as required, to meet deadlines. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa. Equal Employment Opportunity Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed, family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. Insomniac will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and/or federal law. Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case‑by‑case basis. #J-18808-Ljbffr Insomniac Holdings, LLC