Head of Marketing
Electric Capital
The Job Lead all aspects of marketing to deliver our value to our users - branding, positioning, analyst relations, sales enablement, content, thought leadership, pricing, and more. Build, strategize, iterate, and execute where needed Iterate on and scale our overall demand and lead generation strategy Build a marketing funnel to acquire, activate, retain our users and optimize conversion across channels Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities About you An entrepreneurial mindset, willing to learn new things and get hands dirty, is a must Self-directed worker 5+ years of experience in digital marketing and demand generation of complex two-sided market platform Experience leading and building out a marketing team via engagement with internal and external contacts to drive scaling Experience owning content strategy, distinguishing between proactive and reactive measures to optimize audience growth and pipeline health Expertise with a wide variety of lead generation tactics, including SEO, email marketing, webinars and social media Nice to have A basic understanding of the Ethereum Familiarity with the B2B sales process Experience working in a fast-paced startup environment Experience working in the crypto industry #J-18808-Ljbffr Electric Capital
Vacancy posted 2 days ago
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