VP, Product Marketing

Description

Egnyte Your Career. Spark Your Passion.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you're not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

• Invested Relationships
• Fiscal Prudence
• Candid Conversations

About Egnyte

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 23,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit

We are looking for a strategic and results-driven Vice President of Product Marketing to lead positioning, messaging and go-to-market strategy for our product portfolio and industry solutions. The VP of Product Marketing will play a critical role in shaping how we communicate our value, drive pipeline growth, and differentiate in a competitive market. This role requires a balance of strategic thinking and hands-on execution, and the ability to inspire and manage a high-performing team spanning product marketing, solutions marketing, competitive intelligence, and analyst relations.
What You'll Do

• Strategic Leadership: Define and execute the overarching product marketing strategy for Egnyte's portfolio, ensuring alignment with company goals and market opportunities.
• Product Marketing: Oversee the development of compelling messaging and positioning for all Egnyte's products, collaborating closely with product management and other stakeholders.
• Industry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte's value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject-matter experts.
• Competitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaigns.
• Analyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte's solutions are well-positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiences.
• Product Launches: Lead go-to-market planning and execution for new product innovations and features, from positioning to launch.
• Expertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte's AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscape.
• Sales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte's products and solutions.
• Thought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte-specific points of view and crafting compelling content.
• Cross-Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growth.
• Team Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless execution.

Your Qualifications

• 15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high-performing teams.
• A strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus.
• Strong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositions.
• Exceptional written and verbal communication skills, with the ability to produce high-quality content under tight deadlines.
• Strategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneously.
• Collaborative by nature, with extensive experience partnering with product, marketing, and sales teams.

Compensation

Our compensation reflects the cost of labor across multiple U.S. geographic locations, and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $280k - $310k annually . Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) with company match
• Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
• Up to 12 weeks of paid Parental Leave and 10 weeks of Adoption Leave to help you grow your family
• Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England; and Poznan, Poland
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as Spring Health for Guardian, as well as access to our Employee Assistance Program (EAP)
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
• Your own Egnyte account with lifetime access
• HealthJoy - a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
• One Medical virtual care, providing you with healthcare access across the country

Equal Employment Opportunity

Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

At Egnyte, we embrace our unique differences and thrive on the individuality of our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and foster connectedness across our varied workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.

Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of [email protected]. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact [email protected]. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.

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