Senior Outbound Business Development Representative

Job Description

Job Description

Senior Outbound Business Development Representative

At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation— for our teams and our customers.

The Senior Outbound BDR is the tip of the spear for Fullbay's new outbound motion. You'll cold call, prospect, and open doors at heavy-duty repair shops that have never heard from us — including larger, multi-location operations as we move upmarket. You won't inherit a script; you'll help write it. This is a founding seat on a brand-new team, for someone who loves the hunt, thrives on the phone, and wants their fingerprints on the playbook that scales.

The Right Wrench for the Job

In a heavy-duty shop, the best technicians don't wait for work orders to appear — they know every bay, every truck, and every account before the phone rings. They've already made the call. That's the instinct this role is built for.
You're the right fit if you love the cold call — not just tolerate it. If you get a little competitive when a gatekeeper pushes back, if you study your own recordings to find the one word that cost you the meeting, and if "founding seat" sounds like an opportunity instead of a risk — you belong here.

This isn't the role for someone who needs a warm lead and a polished sequence handed to them. If you're most comfortable working a curated list of inbound hand-raisers, this isn't your shop. But if you're the person who opens doors nobody else thought to knock on, thrives on volume with a sharp edge, and wants to leave your mark on a playbook that will outlast your first year — we'd like to talk.

Primary Duties & Responsibilities:

• Generate net-new pipeline through outbound: Cold call, email, and social-prospect into target heavy-duty repair shops daily to book qualified meetings and demos for Account Executives.
• Hit and beat outbound targets: Consistently deliver on activity, meeting, and SQL goals with high-quality, well qualified output.
• Move upmarket: Prospect into larger and multi-location shops, navigating to the right decision-makers and tailoring messaging to bigger, more complex operations.
• Win the speed game: Respond fast and follow up relentlessly — get in front of prospects before competitors do, because slow follow-up loses deals.
• Own your research: Research accounts, and personalize outreach so every touch is relevant to that shop's business.
• Run clean sequences: Execute multi-touch cadences in Salesforce and keep Salesforce accurate and up to date on every account and activity.
• Qualify with discipline: Apply clear qualification criteria so only sales-ready opportunities advance, and hand off to AEs with complete, useful context.
• Help build the playbook: Test talk tracks, openers, and objection responses; share what works so the whole team gets better — this is a founding outbound seat.
  
• Stay coachable and data-driven: Review your own call recordings and metrics, act on feedback fast, and continuously sharpen your craft.
• Master the phone: Execute high-volume cold calls with strong objection-handling — stay composed, keep prospects engaged, and turn resistance into booked meetings.
  

Minimum Education & Work Experience:

• 3+ years in an outbound sales development / BDR role with a proven track record of hitting or exceeding pipeline targets.
• Demonstrated success with true cold calling (not inbound-only or warm-lead-only experience).
• Experience prospecting into various size accounts, with primary focus on Mid Market & Enterprise
  

Key Skills and Qualifications:

• Advanced written and verbal communication skills, including persuasive phone, email, and LinkedIn outreach across multiple personas.
• Strong discovery and qualification skills; experience applying a structured qualification framework.
• Proven ability to multi-thread within accounts and engage senior decision-makers in mid-market and enterprise environments.
• Proficient in MS Office (Excel, Word, PowerPoint) and comfortable with web-based technologies.
• Strong experience with CRMs and sales engagement tools (Salesforce, Outreach, Salesloft, Chilipiper, or similar), including building and optimizing cadences.
• Proficient with online meeting and web conferencing software.
• Strong organization and time management skills; ability to work independently and prioritize effectively in a fast-paced SaaS environment.
• Numerically literate and data-driven; uses pipeline and activity metrics to self-coach and consistently exceed quota.
• Proven track record of success and over-achievement in an outbound sales setting.
• Self-starter with a positive attitude, confidence, an ownership mindset, and a drive to be the best.
• Creative problem-solver who can think on their feet to address prospect needs and objections.
• Collaborative team player who thrives juggling multiple priorities and elevates the performance of those around them.
• Ability to travel up to 25%.
  

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds. 
• Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening.
• Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus.   
• Noise level in the work environment is usually moderate.
• Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer-based phone.