Marketing and Events Manager

Marketing and Events Manager Location: Austin, TX, US (Full‑time, Exempt) 3 days ago Requisition ID: 1363 About ZP Better Together ZP Better Together, LLC (ZP) is a dynamic and innovative communications company dedicated to providing access to communication for deaf, hard‑of‑hearing, and hearing individuals alike. Our mission is to ensure inclusive communication access for all through meaningful technology, services, experiences, and community‑driven engagement. We are growing rapidly and expanding our national presence. We seek a Marketing and Events Manager to elevate our brand visibility, event strategy, outreach initiatives, and customer engagement nationwide. The Role The Marketing and Events Manager will plan, develop, manage, and execute high‑impact internal and external events while serving as a strategic contributor to the Marketing team. The role strengthens ZP’s brand visibility, creative direction, customer engagement, and community relationships across national markets. Responsibilities include event leadership and marketing support with creative insights related to brand initiatives, storytelling, campaign visibility, experiential marketing, and audience engagement. Responsibilities Develop and manage a comprehensive annual events calendar (conferences, trade shows, community outreach events, webinars, internal meetings, and corporate functions). Lead the creative and strategic development of event concepts that align with ZP’s brand, mission, and business objectives. Design visually compelling event layouts, displays, décor concepts, and environmental branding to enhance attendee engagement and reflect ZP’s identity. Create detailed event planograms, floor diagrams, booth layouts, traffic‑flow maps, and staging documents for sponsored events, activations, and large‑scale engagements. Define event goals, target audiences, key messages, and success metrics for all events. Conduct research to identify optimal venues, event themes, industry trends, and opportunities for improved engagement. Develop project plans outlining timelines, deliverables, budgets, staffing requirements, and communication protocols. Manage pre‑event briefings, run‑of‑show documents, event scripts, and all planning materials. Ensure events are accessible, inclusive, and aligned with Deaf Culture best practices—including ASL access, interpreters, and visual communication safety. Oversee all logistical aspects (venue coordination, catering, travel arrangements, shipping, booth logistics, equipment needs). Translate planograms, diagrams, and visual layouts into fully executed physical environments (branded signage, interactive displays, booth setups, and visual storytelling elements). Ensure all displays, exhibit structures, marketing materials, and décor pieces are produced correctly, shipped on time, and installed to specification. Lead vendor sourcing, negotiations, contracts, invoicing, and ongoing vendor relationships. Partner with internal teams to develop event branding, signage, promotional materials, and giveaway items. Manage guest registration processes, guest lists, ticketing platforms, and attendee communications. Oversee event staff schedules, briefing documents, assignments, and on‑site management. Serve as the on‑site lead for all major events to ensure flawless execution and rapid problem‑solving. Coordinate technical needs (A/V equipment, presentation setups, livestreaming, video/audio recording). Ensure all event areas meet accessibility requirements and support fully inclusive participation. Collaborate with internal stakeholders to design events that support brand awareness, customer acquisition, and community engagement goals. Support broader marketing initiatives (brand visibility, creative strategy, audience engagement, experiential marketing campaigns). Partner with the Sales team to provide event talking points, booth materials, scripts, and engagement toolkits. Collaborate with Sales and Marketing to ensure events support meaningful connections with Deaf, hard‑of‑hearing, and hearing communities across the country. Provide clear and consistent communication to stakeholders on event progress, deadlines, needs, risks, and opportunities. Engage internal teams during events to support broader strategic initiatives and ensure internal alignment. Track and manage event budgets, expenditures, and financial performance. Develop post‑event reports summarizing attendance, engagement levels, lead‑generation outcomes, KPIs, and ROI. Analyze event data to identify trends, improvements, and opportunities to strengthen future events. Collect and consolidate feedback from attendees, staff, and partners to improve the event experience. Present findings and recommendations to leadership with actionable insights. Maintain accurate documentation of event metrics, vendor performance, contracts, and planning notes. Serve as primary point of contact for event partners, vendors, sponsors, and venue staff. Maintain professional relationships with external collaborators (industry associations, community organizations, university partners). Write and distribute communication materials (event invitations, talking points, scripts, pre‑event announcements, and post‑event communications). Support PR‑related activities and storytelling aligned with major events and milestones. Ensure consistent branding, messaging, and visual identity across all event materials and stakeholder touchpoints. Qualifications / Skills 3+ years of professional event planning, event management, or corporate events experience, preferably in a fast‑paced, multi‑location organization. Strong knowledge of Deaf Culture, communication accessibility, and American Sign Language (ASL). Proven experience planning and executing large‑scale events, conferences, and community engagement activations. Strong project management, time management, and multitasking abilities. Exceptional communication skills, written, visual, and interpersonal. Experience managing event budgets, vendor contracts, and negotiation processes. Ability to manage logistics, travel planning, shipping coordination, and nationwide event rollouts. Ability to travel frequently nationwide, including evenings, weekends, and extended event schedules. Experience collaborating with Marketing teams on event promotion and brand alignment. Comfort working under pressure with tight deadlines and fast turnaround needs. Strong analytical and reporting capabilities, with the ability to measure event success and generate actionable insights. Ability to mentor, support, and guide event support staff and cross‑functional partners. Bachelor’s degree in Event Management, Marketing, Communications, Hospitality, Business, or related field preferred. Physical Demands Sitting, standing, and walking (95‑100%). Keyboarding (40‑60%). Viewing computer monitors, videophones, and cell phones requiring close vision (40‑60%). Lifting equipment, event materials, and other items up to 50 pounds. Position requires frequent nationwide travel (25‑40% or more as business needs require), including evenings, weekends, conferences, trade shows, community events, and extended event hours. Disclaimer: The above information in this description has been designed to indicate the general nature and level of work employees perform within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees for this job. Employees are expected to follow their supervisor’s instructions and perform the tasks their supervisor requests. ZP Better Together, LLC is an Equal Opportunity Employer. #J-18808-Ljbffr