Demand Generation Marketing Manager

Demand Generation Marketing Manager

Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement, user onboarding, and product-led growth. With a global presence, we empower businesses to deliver exceptional user experiences and optimize digital product interactions across multiple channels. We're searching for a strategic and results-driven Demand Generation Marketing Manager to design, implement, and oversee high-impact campaigns targeting mid-market and enterprise accounts.

The Role

As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns. You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.

Key Responsibilities

• Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
• Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
• Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
• Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
• Think creatively and strategically, devising unique campaign concepts that cut through the noise and resonate with the target audience and accounts.
• Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
• Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.

Requirements

• 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
• Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
• Demonstrated experience managing cross-functional teams and aligning closely with Sales to deliver joint marketing-sales objectives.
• Exceptional analytical skills with a data-driven approach to measuring campaign success and reporting clear ROI.
• 2+ years of hands-on experience with HubSpot.
• Creative thinker who excels in generating unique, compelling campaign concepts.
• Comprehensive familiarity with major paid acquisition channels and digital marketing strategies.
• Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications
• Hybrid structure: 3 days in office (in our Austin office), 2 remote

EEO Statement

Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.

Visa/Work Authorization

Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.