Growth Marketing Director

Job Description

Job Description

Company Overview:
Since 2004, Elase Medical Spa has built one of the most recognized names in medical aesthetics by combining proven clinical expertise with an experience clients genuinely love. Today we operate 43 locations across Florida, Idaho, Illinois, North Carolina, South Carolina, Texas, Arizona, and Utah, with new markets opening soon. Our providers and support teams share one standard: deliver beautiful, natural-looking results in an environment that feels welcoming, professional, and personal. If you want to help shape the next chapter of a brand that is redefining medical aesthetics at scale, we would love to meet you.

Job Summary:

Elase is hiring a Director of Growth Marketing to lead the acquisition engine behind our rapidly expanding, multi-state footprint. This is a hands-on leadership role that owns paid media strategy, website performance, SEO, CRM and lifecycle marketing, and marketing analytics end to end. You will be responsible for driving efficient new guest acquisition at every location, elevating the digital experience from first ad impression through booked consultation, and building the measurement and testing culture that lets us keep opening new markets with confidence.

You will report to the VP of Marketing, manage a growing team of two direct reports, contractors, and agency partners, and work cross-functionally with Operations, Field Marketing, Creative, and Digital Sales. The right candidate is equally comfortable coaching a team member through campaign strategy and opening Meta Ads Manager to diagnose performance. You think in funnels, you care about unit economics at the location level, and you know how to translate data into decisions the business can act on.

Education & Experience Requirements:

• 7+ years in performance or growth marketing, including direct ownership of paid media budgets and P&L accountability. Multi-location, franchise, or healthcare-adjacent experience is a strong plus.
• Deep, current expertise in Meta, Google, with hands-on platform fluency, not purely agency-managed experience.
• Proven track record scaling acquisition efficiently in a direct-to-consumer, retail, or consumer services environment, ideally across dozens of locations or markets.
• Strong analytical foundation. You can build the model, stress-test the assumptions, and explain the takeaway in plain language to a regional operator who has five minutes between appointments.
• Experience using website performance and SEO as genuine growth levers, not just brand assets.
• Comfort with CRM and lifecycle strategy in a multi-location context, including segmentation, reactivation, and cross-sell
• Experience with our core tools is a strong plus: HubSpot, Zenoti (POS), CallRail, Google Analytics, Power BI, WordPress, and Asana.
• Excellent communication and cross-functional influence. Comfortable presenting to executives and partnering with field leaders running individual spas.
• 1+ years of direct people management experience with a genuine passion for mentorship, team development, and building a high-performing marketing team in a remote environment.
• Curiosity about the aesthetics, wellness, or beauty categories and a genuine interest in how marketing creates a great guest experience that starts well after someone walks through our doors.
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Strong project management skills in a remote environment, with experience using tools like Asana or similar to keep cross-functional campaigns on track.
• Bachelor’s degree required

Primary Duties:

• Paid media strategy and execution across Meta and Google, and emerging platforms, with accountability for new guest acquisition, cost per aquisition, and return on ad spend at the location level.
• Annual and monthly paid media budgeting, forecasting, and spend allocation across 43 locations, including ramp plans for new market launches, acquired locations, and underperforming markets.
• New market launch playbooks for digital acquisition, working with Area Managers and Operations to build awareness and fill appointment books quickly in markets where the Elase brand is still new.
• Website strategy and performance, including roadmap prioritization, landing page development, conversion rate optimization, site speed, and booking flow improvement.s
• Technical and local SEO strategy across the location network, including Google Business Profile optimization, review generation, local landing pages, schema markup, and link building.
• CRM and lifecycle marketing programs in partnership with the retention team, focused on reactivation, cross-service adoption, and membership growth.
• Marketing analytics and attribution, including executive dashboards, incrementality testing, and clear recommendations that influence creative direction, channel mix, and promotional strategy.
• A disciplined testing roadmap across audiences, creative, offers, and landing pages, with documented learnings the broader marketing team can build on.
• Lead, coach, and develop a Content Marketing Manager and Paid Social Media Manager, setting clear goals, running regular 1:1s, and building each person’s skills so the team can scale with the business.
• Manage external agency partners across web, Google Ads, SEO, and analytics, holding them to the same performance standards you set for the internal team.
• Evaluate and test emerging platforms, ad formats, and measurement frameworks to unlock new growth opportunities, including channels like Reddit, Tiktok, CTV programmatic, sponsored content, and newsletter ads.
• Leverage HubSpot automation to enhance guest engagement, manage marketing workflows, and support lifecycle campaigns in coordination with the Digital Sales team.
• Responsible adoption of AI tools and automation to improve speed, creative iteration, insight generation, and day-to-day operational efficiency across the growth team.

Additional Details:

• This is a full time, salary remote, position.
• The candidate must reside in a state where we currently operate. Florida, Idaho, Illinois, North Carolina, South Carolina, Texas, Arizona, Utah, Colorado, Washington DC, New Jersey, with periodic travel to Elase locations and corporate off site events.
• Paid time off and paid holidays.
• Affordable health, dental and vision insurance with company contributions towards premiums.
• Company paid disability and life insurance.
• Excellent free and discounted services.
• Compensation: $130,000 – $150,000 base salary, plus performance bonus and benefits.

We provide a competitive compensation package and benefits. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors.

This job description reflects the current scope of the role and is not intended to be an exhaustive list of responsibilities. Elase reserves the right to adjust the role as the business evolves. Elase Medical Spa is an equal opportunity employer and welcomes qualified applicants of all backgrounds, including minorities, BIPOC, LGBTQ+, veterans, and individuals with disabilities.