Director of Marketing

Opiniion is a resident satisfaction software that partners with property management companies to create better living experiences for their residents. Our platform has helped thousands of property managers collect and act on real-time feedback, improve resident experiences, and enhance their online reputation. Opiniion is committed to exceptional service and innovation, earning recognition as one of America's fastest-growing private companies. Driven by a forward-thinking team, we're shaping the future of resident engagement. Our continued growth and commitment to innovation make this an exciting time to be part of our team!

LOCATION: Lehi, UT

POSITION OVERVIEW:

The Director of Marketing will oversee the marketing department. The team, the strategic execution, the budget deployment, and the pipeline number. This is not a senior IC role with a fancy title. You will lead a lean, focused team including a Senior Product Marketing Manager, an Associate Director of Events, contracted specialists, and future hires. You set direction, build the systems, and hold the team accountable to measurable outcomes. Our market is intentionally specific. That means every dollar and every initiative must connect directly to pipeline. This role reports to the CXO. You will work cross-functionally with Sales, Customer Success, and Product to drive revenue impact.

RESPONSIBILITIES

• Marketing Strategy & Leadership
• • Own and execute Opiniion's marketing strategy aligned to ARR growth and pipeline targets
  • Lead, develop, and hold accountable the full marketing team setting role clarity, performance standards, and a culture of measurable output
  • Own the marketing budget with full ROI accountability across every initiative
  • Present pipeline contribution and marketing performance to the CXO and CSO
• Demand Generation & Pipeline Growth
• • Own a specific marketing-sourced pipeline target ($ and demo volume) not MQL volume, not website traffic
  • Leverage our tech stack to enrich accounts, build our outbound motion, and arm Sales with context before every conversation
  • Hire and lead the outbound motion. You write the playbook, they run it, you measure and refine it
  • Own the Sales-Marketing feedback loop. What's landing, what's converting, and what needs to change
• Brand & Market Positioning
• • Own Opiniion's brand - voice, visual identity, and messaging consistency across every channel and audience
  • Lead content marketing and thought leadership strategy, including our quarterly benchmark report series powered by our proprietary dataset
  • Oversee the Senior PMM's product marketing output - positioning, sales collateral, competitive intelligence, and launch campaigns
  • Monitor competitor positioning and industry trends; bring insights back to sharpen our GTM narrative
• Marketing Operations & Analytics
• • Own HubSpot sales and revenue operations approach with our Rev Ops team
  • Establish and maintain the attribution framework so leadership always knows what marketing contributed and what it cost
  • Evaluate and implement AI tools and automation that reduce the labor cost of marketing output
  • Partner with RevOps and Sales Ops on clean data, pipeline handoffs, and shared reporting
• Cross-Functional Collaboration
• • Serve as the primary marketing partner to Sales, Customer Success, and Product leadership
  • Support product launches with strategic campaigns and sales enablement materials
  • Serve as the voice of the customer and the market within the organization

QUALIFICATIONS:

• 7-10+ years of B2B SaaS and/or Multi-family marketing experience with at least 3-5 years in a senior leadership role
• Proven track record building demand generation programs that produce measurable pipeline, not just lead volume
• Data-driven operator. You build dashboards, own attribution, and use numbers to defend decisions and secure resources
• AI-first mindset. You use tools like Claude, Clay, and automation to multiply output, not as novelties
• Strong HubSpot experience; you know how to configure it for proper pipeline attribution
• Exceptional leadership skills. You develop people, set clear expectations, and build accountability
• Executive-level communication; comfortable presenting to skeptical leadership with data, not vanity metrics
• Experience marketing to property management, multifamily, or proptech strongly preferred
• Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred

OPINIION'S CULTURE:

At Opiniion, we take our work seriously, but we don't take ourselves too seriously! Our culture has been affectionately coined "Funfessional"-a perfect blend of professionalism and fun. We are committed to maintaining the highest standards of integrity, ethics, and excellence in all we do while fostering an environment where people enjoy coming to work. We believe in collaboration, innovation, and building a team that truly cares-about our clients, their residents, and each other.

BENEFITS SNAPSHOT:

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
• Pre-tax Health Spending Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Gym Reimbursement benefit.

*Note that the above benefits are available only to full-time employees of Opiniion*

Opiniion is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.