Marketing Automation Manager - Remote

Job Description

Job Description

Who are we?

Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. At PCNA, we don’t just create products — we inspire brand experiences. Join our team and be part of a company where you can make a mark, build something meaningful, and grow in your career while helping brands leave lasting impressions.

What we offer you

• Comprehensive healthcare and benefits packages! The health and wellness of our employees is important to us, which is why we offer benefit options including medical, vision, dental, disability, and more

• Flexible scheduling

• 401k matching

• Generous paid time off and paid holidays

• PCNA Cares Share Fund – donating to teammates in times of need

Why you will make it your career

• We invest heavily in modernization, operating more efficiently with cutting edge digital technology
• We value our employee’s contributions in a collaborative and inclusive work environment
• Our culture encourages listening, understanding and a sense of empathy makes PCNA stronger
• As the industry leader for environmental responsibility, sustainability is the key to every decision we make

Our Values

Delight Customers: Treat our customers the way you’d like to be treated.

Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative

Think Team: Work together to get the job done. Be inclusive and collaborative.

Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.

Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.

Our Businesses

Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories: Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high-quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!

The Position

The Marketing Automation Manager will act as a strategic and technical subject matter expert across the marketing automation landscape, with a focus on Salesforce Marketing Cloud, Sales Cloud, and other enterprise-level platforms utilized for segmentation and automation such as Airtable and Zapier. This individual will collaborate with internal stakeholders (Marketing, IT, Data/Analytics, UX, Creative, and Development teams) as well as external partners and vendors. This role requires the ability to translate marketing strategies into scalable, automated campaign journeys and trigger-based communications that deliver measurable value across the customer lifecycle. A strong grasp of Salesforce Marketing Cloud’s features, including SQL, AMPscript, HTML, and SSJS, are critical to success.

Key Responsibilities

• Optimize tools and technologies within the MarTech stack, especially Salesforce Marketing Cloud, Service Cloud and Sales Cloud.
• Build and deploy sophisticated, multi-step automated campaigns across email, SMS, and web channels using Journey Builder, Automation Studio, and custom scripting.
• Create and maintain dynamic emails and personalized experiences using AMPscript, SSJS, and HTML/CSS.
• Use SQL to manage queries, build audiences, segment customer data, and enable advanced targeting strategies within Marketing Cloud.
• Partner with Brand Marketing, Digital Experience, and CRM teams to design and execute full-funnel customer journeys.
• Ensure data-driven marketing execution by integrating analytics, testing, and segmentation strategies into every campaign.
• Develop robust QA and testing protocols for campaigns, automations, and dynamic content blocks.
• Partner with Analytics and Data teams to access reporting systems and customer data sources; ensure accuracy and compliance with all customer-facing communications.
• Collaborate with IT and data engineers on platform integrations, API connections, and data automation processes.
• Develop and deploy robust reporting and dashboards within Salesforce and Marketing Cloud to inform decision making and strategy.
• Monitor, analyze, and optimize campaign performance across channels; recommend and deploy ongoing improvements.
• Utilize Zapier and Airtable for project management and workflow automations
• Create strong internal documentation and contribute to the development of process standards.
• Provide training and support to internal users and ensure adoption of marketing automation best practices.

• Support the implementation, governance, and management of Contact and Lead record accuracy, deduplication, and lifecycle updates across Salesforce Sales Cloud, Marketing Cloud, and Znode.
• Monitor, troubleshoot, and enhance cross-platform data syncing mechanisms, ensuring real-time alignment between CRM, ecommerce, and marketing automation systems.
• Maintain and govern data schemas, field mappings, and business logic for Contact and Lead objects, including opt-ins, preferences, and source attribution.
• Partner with CRM and ecommerce stakeholders to continuously improve Lead-to-Contact conversion workflows, source tracking, and attribution logic.
• Serve as the subject matter expert for both Salesforce CRM and Marketing Cloud, applying platform expertise to administrative tasks (e.g., data model config, permissions, Contact Builder setup) and executional tasks (e.g., campaign building, audience queries, triggered sends).

Skills and Knowledge

• Deep expertise in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio, and Contact Builder).
• Deep expertise in Salesforce Sales Cloud, with proven experience managing Contact and Lead objects, synchronizations, and lifecycle logic.
• Strong working knowledge of SQL for audience segmentation and query automation.
• Proven success building lead scoring models, lifecycle programs, and nurture tracks.
• Skilled in campaign performance analysis, A/B testing, and optimization techniques.
• Excellent organizational, communication, and documentation skills.
• Able to manage multiple priorities in a fast-paced, agile environment.
• Experience collaborating with cross-functional teams, including IT, UX, Analytics, and Creative.
• Familiarity with email and SMS compliance and best practices (e.g. CAN-SPAM, TCPA, CASL)
• Demonstrated ability to administer and optimize cross-platform integrations between CRM, marketing automation, and ecommerce platforms (e.g., Znode).
• Strong understanding of Contact Builder, data extensions, attribute groups, and audience architecture in Marketing Cloud.
• Hands-on experience configuring Lead assignment rules, conversion logic, and field-level syncs in Salesforce CRM.
• Experience and Working knowledge of Service Cloud, Sales Engagement & Cadences , and Data Cloud is a plus.
• Proficient in AMPscript, HTML/CSS, and SSJS to enable personalization and scripting in campaigns.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or related
• 3+ years of experience with Salesforce Marketing Cloud and Salesforce Sales Cloud
• 3+ years of hands-on experience in a high-volume marketing automation role
• Experience with customer data platforms (CDPs), CRM integrations, and web analytics is a plus
• Certifications in Salesforce Marketing Cloud are preferred but not required
• Certifications in Salesforce Sales/Service Cloud are preferred but not required

Residency Requirements:

Must be located in one of the following states: Colorado, Florida, Georgia, Kentucky, Massachusetts, Michigan, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah.

PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.

Fraud Disclaimer:

PCNA is aware of recruitment scams in which individuals are falsely claiming to represent our company and/or our employees. All legitimate communication from PCNA will come from our Applicant Tracking System, LinkedIn Recruiter, or a verified PCNA email address ending in @pcna(.)com. We do NOT conduct interviews via instant messaging platforms like Skype or request sensitive personal information early in the hiring process. If you receive a message that seems suspicious, we recommend verifying its legitimacy and immediately reporting any fraudulent activity.

For residents of CA, CO, IL, or NY, the base pay range for this role is $89,200 –$127,600 annually. Pay is determined by a number of factors, including location, experience, skills, job-related knowledge, and market considerations. This role is also eligible to participate in a bonus incentive plan, which provides additional earning opportunities based on company and personal performance. Benefits are described above and are subject to eligibility and plan terms. Apply at ; posting may close as soon as 6/01/2026.