Manager, Retail Media Strategy & Activation

Role Description

The Manager, Retail Media Strategy & Activation position will be a leader on key client relationships within our Media Strategy & Activation team. In this role, you’ll be responsible for deeply understanding clients’ commerce challenges, becoming the trusted “go-to” strategic partner for retail media networks.

You’ll succeed in this role if you are a proven people leader, a creative problem solver, and possess a deep technical understanding of the evolving retail media landscape, audience targeting, and multi-retailer network activation.

What You Will Do:

• Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms.
• Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
• Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS).
• Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo.
• Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality.
• Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
• Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.

Qualifications

• 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks.
• Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred.
• Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts).
• Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization.
• Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus.
• Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights.
• Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions.
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment.
• Bachelor’s degree with relevant major preferred.

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year