Senior Manager, Commerce & Retail Media

Job Description: The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimization for one of the industry's largest Retail Media clients. We are seeking a Senior Manager, Commerce & Retail Media to support one of our major CPG clients. This role will lead Search and Display retail media strategy, planning, activation, and performance across Walmart, Amazon, Instacart, Target, Kroger, and other leading retail media networks. The ideal candidate combines deep retail media expertise with strong client leadership, strategic thinking, and a passion for driving measurable business outcomes. This individual will play a critical role in shaping annual commerce strategies, leading retailer partnerships, and developing future retail media talent. Main Responsibilities Lead end-to-end Search and Display retail media strategy across key retail media networks including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs. Own annual, quarterly, and tentpole retail media planning for the Wells portfolio. Serve as a strategic client lead, translating business goals into retail media investment recommendations and activation strategies. Partner with retailer and vendor teams to identify opportunities, negotiate added value, and drive innovation. Oversee campaign performance, optimization strategy, reporting, and budget stewardship. Mentor and develop junior team members while ensuring high-quality execution across all workstreams. Qualifications 5-8+ years of experience in retail media, digital media, eCommerce, performance marketing, or shopper marketing. 3+ years of experience leading client relationships and managing complex retail media programs. Experience managing and developing junior team members. Deep experience with Search and Display retail media activation and strategy. Strong understanding of major retail media networks including Walmart Connect, Amazon Ads, Instacart, Roundel, Kroger Precision Marketing, and emerging RMNs. Experience leading client relationships and presenting strategic recommendations to senior stakeholders. Proven ability to manage large media budgets and identify performance-driving optimizations. Strong analytical, storytelling, and presentation skills. Ability to manage multiple brands, priorities, and stakeholders in a fast-paced environment. The annual salary range for this position is $72,000 -$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. #LI-AD2 #LI-Hybrid Location: New York Brand: Iprospect Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. 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