Event Production & Brand Activation Specialist

Event Production & Brand Activation Specialist Location: Hybrid in Hartford, CT Pay: $25 – $27 / hourly as W2 About the Role The Event Production Team produces compelling, world‑class experiences and programming that elevate the Travelers brand. As an Event Production & Brand Activation Specialist, you will bridge the gap between creative design and operational execution. You will bring the Travelers story to life across various touchpoints—incorporating high‑impact videos, set designs, presentations, tradeshow booths, and curated merchandise. This role blends creative design capabilities with robust project management. You will have a direct hand in shaping how our brand is experienced by executives, business partners, and external audiences alike. Work Arrangement Hybrid Key Responsibilities Creative Design & Asset Production Design Event Assets: Concept and produce high‑quality digital and print assets, including email headers, digital badges, event signage, posters, and presentation content (PowerPoint/video assets). Print Production Management: Lead the end‑to‑end print production process, including vendor bidding, proofing, quality control, and deadline management. Sponsorship & Ad Execution: Facilitate field management sponsorship ad requests and build out customizable ad templates. Brand Merchandise & E‑Commerce Management Optimize the Online Store: Manage the Travelers Online Store content, including homepage updates, new item curation, and seasonal promotional refreshes. Program Leadership: Own the execution of ongoing recognition programs (e.g., new hire kits, diversity initiatives, apparel) and the annual Holiday Merchandise Program. Vendor & Inventory Logistics: Collaborate with external suppliers on item curation, maintain optimal inventory in brand/promotional closets, and proactively recommend product updates based on performance. Event Execution & Operations On‑Site & Tradeshow Support: Lead operational logistics for tradeshows and smaller events, including booth setup, staffing, and coordination. Pre‑ & Post‑Event Logistics: Own the preparation of critical event materials (e.g., “Know Before You Go” guides, nametags, signage, packing checklists) and manage post‑event debrief collection. Program Development: Develop, launch, and manage a volunteer employee "Brand Ambassador" program to scale event impact. Vendor & Budget Tracking: Coordinate with external vendors to validate contracts, ensure seamless on‑site arrangements, and assist with event expense tracking. Qualifications Minimum Qualifications Bachelor’s degree in Marketing, Communications, Graphic Design, Event Management, or a related field. 3+ years of professional experience in event marketing, creative production, or brand communications. Portfolio Required: Demonstration of basic to intermediate graphic design capabilities. Technical & Professional Skills Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent graphic design software, alongside advanced Microsoft PowerPoint skills. Project Management: Proven ability to manage multiple overlapping projects, track budgets, and meet strict deadlines; experience with Workfront or similar project management tools is a plus. Communication & Collaboration: Exceptional written and verbal communication skills; confidence interacting with stakeholders at all levels, including senior executives. Production Knowledge: Experience with print production processes and logo merchandise/apparel decoration methods is highly desirable. Mindset: A highly organized, detail‑oriented problem solver who thrives on bringing creative concepts to life from inception to execution. #J-18808-Ljbffr Aquent