Marketing Manager

Position Summary


We are seeking a highly driven Marketing Manager to lead and execute marketing and advertising efforts across Valor Fleet Services and its affiliated companies. This is a high-impact individual contributor role responsible for elevating brand presence, modernizing marketing channels, and directly supporting business growth, recruiting, and customer acquisition.


This role will partner closely with executive leadership and operate with a high degree of autonomy, ownership, and accountability for results.


Key Responsibilities


Brand & Market Presence

• Lead the development and execution of a cohesive brand strategy across all entities
• Elevate Valor's public image to reflect a professional, modern, and growth-oriented organization
• Ensure brand consistency across digital, print, and field marketing materials

Digital Marketing & Content

• Own and manage the company's digital presence (website, SEO, social media, Google Business, etc.)
• Create and execute content strategies that showcase services, culture, and growth
• Oversee paid advertising campaigns (Google Ads, social media, job boards)

Recruitment Marketing

• Partner with Talent Acquisition and HR leadership to enhance employer branding
• Develop targeted campaigns to attract high-quality candidates across critical roles (drivers, diesel mechanics, corporate staff)
• Improve applicant flow through creative and data-driven sourcing strategies

Advertising & Campaign Management

• Plan, launch, and optimize multi-channel advertising campaigns
• Track and analyze performance metrics (ROI, lead generation, engagement)
• Continuously refine strategies based on data insights

Internal Engagement & Culture

• Support internal communications and initiatives that boost employee morale and engagement
• Highlight employee stories, milestones, and company achievements

Vendor & Project Management

• Manage external vendors (agencies, designers, printers) as needed
• Deliver projects on time and within budget

Qualifications


Required


4-7+ years of marketing experience, preferably in a multi-location or service-based business


Proven ability to independently build and execute marketing strategies


Strong experience with digital marketing, social media, and paid advertising


Demonstrated success improving brand visibility and driving measurable business results


Bachelor's degree in marketing, Business, Communications or Creative Writing.


Preferred


Experience supporting recruiting or employer branding initiatives


Background in blue-collar, field services, transportation, or logistics industries

Familiarity with SEO, Google Analytics, and marketing automation tools