Senior Manager, Retail Media & Marketplace Analytics

We're seeking a highly analytical and strategic Retail Media & Marketplace Analytics Lead to drive insights and performance across key retail channels, with a primary focus on Amazon, Walmart, and Target . This role sits at the intersection of eCommerce, retail media, and merchandising , translating complex data into actionable recommendations that inform investment decisions, optimize marketplace performance, and unlock growth opportunities.

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What You'll Do

• Own end-to-end analytics and performance measurement across retail media and marketplace channels, spanning both paid and organic initiatives.
• Develop and maintain dashboards and reporting that track key performance indicators, including ROAS, TACOS/ACOS, conversion rate, share of voice, new-to-brand acquisition, and contribution margin.
• Build SKU- and ASIN-level reporting to connect media investments, organic rankings, content quality, inventory, and profitability.
• Identify growth opportunities through deep analysis of marketplace trends, customer behavior, and performance data.
• Design and evaluate test-and-learn initiatives, including incrementality studies, holdout testing, and geo experiments, to optimize media effectiveness and investment strategies.
• Analyze the impact of product detail page enhancements—including titles, imagery, A+ content, video, and reviews—on search visibility, click-through rates, and conversion.
• Partner cross-functionally with retail media, marketplace operations, merchandising, and content teams to diagnose performance shifts and recommend strategic actions.
• Develop guardrail metrics and early-warning indicators to proactively identify risks such as declining conversion, rising TACOS, inventory constraints, or buy box challenges.
• Deliver assortment and merchandising insights related to demand trends, seasonality, pricing, and category performance to support business planning decisions.
• Lead the integration and governance of marketplace data sources to ensure data accuracy, consistency, and accessibility across teams.
• Standardize reporting methodologies and KPI definitions across stakeholders and external partners.
• Present complex findings in a clear, concise, and executive-ready format that drives decision-making.

What We're Looking For

• 5–7+ years of experience in retail media, marketplace analytics, or eCommerce analytics.
• Significant hands-on experience with Amazon , along with strong exposure to Walmart ; experience with Target's retail media ecosystem is highly preferred.
• Proven success translating marketplace and media data into insights that improve profitability, drive ROAS, and accelerate category growth.
• Expertise with tools such as Amazon Brand Analytics, Amazon Marketing Cloud (AMC), Walmart Luminate , and comparable marketplace platforms.
• Advanced proficiency in Excel and experience with business intelligence tools such as Tableau, Power BI, or Looker
• Experience designing, executing, and interpreting experimentation frameworks and incrementality analyses.
• Strong storytelling skills with the ability to simplify complex datasets for both technical and non-technical audiences.
• Bachelor's degree in Analytics, Business, Marketing, Economics, Statistics, or a related field (or equivalent practical experience).

Nice to Have

• Experience with pricing, promotions, assortment optimization, or packaging analytics within an eCommerce or omnichannel environment.
• Familiarity with SQL or similar query languages.
• Experience partnering with agencies or third-party vendors on reporting and performance initiatives. xhyhwjd
• Understanding of PIM/DAM systems and marketplace content health methodologies.