Director, Strategic Pricing & Value Realization, Residential

Director, Strategic Pricing And Value Realization

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Director, Strategic Pricing and Value Realization, will lead the design, implementation, and optimization of pricing strategies across Generac's Residential business, including Consumer Power and Energy Technology solutions. This role will elevate pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channels and residential product categories.

The Director will set the strategic vision for pricing, guide monetization of hardware, software, and service-based offerings, and establish Generac as a market leader in value-based pricing within the home energy and power solutions industry. Partnering with senior executives in Marketing, Sales, Finance, Operations, and Product Management, this leader will shape Generac's pricing and value realization roadmap to enable profitable growth and long-term market expansion.

Major Responsibilities:

Strategic Leadership & Vision

Define and execute Generac's pricing and value realization strategy for the Residential business, ensuring alignment with corporate objectives, market positioning, and customer value creation.Serve as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities.Anticipate and adapt to macroeconomic, competitive, and regulatory shifts that impact pricing strategies.

Revenue & Margin Optimization Drive enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks.Establish and manage governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses.Lead strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs.

Market & Consumer Insights Oversee advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy.Guide the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions.

Cross-Functional Collaboration Partner with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution.Collaborate with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization.Ensure executive-level visibility into pricing outcomes through high-impact presentations and financial reporting.

Capability Building & Team Leadership Build and lead a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability.Develop scalable processes, systems, and tools to institutionalize pricing excellence across Generac's residential businesses.Mentor senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management.

Minimum Job Requirements

Education

Bachelor's degree in business, finance, marketing, economics, or related field (MBA or Master's degree preferred)

Work Experience

10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries.Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence.

Knowledge / Skills / Abilities

Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics.Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms. Proven ability to influence executive leaders and drive organizational alignment around pricing strategies.Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making.Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels.

Generac is committed to fair and equitable compensation practices. The salary range for this role is $175,000 - $225,000 and the role can be based in the following locations, Denver CO, Pewaukee, WI, Chicago, IL, Boston, MA, Reno Nevada or San Francisco CA. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."