Principal Product Designer, AI

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram ( and X ( ! Your New Role CNN is looking for a Principal Product Designer to lead our consumer AI experiences across user‑facing digital platforms. This is a senior level individual contributor role that will lead design innovation on our high‑impact digital surfaces through smart and delightful AI features. The ideal candidate is an experienced designer, who will incorporate their deep fluency in AI technologies and passion for news media to shape new ways for our consumers to engage with the news. You’ll collaborate closely with design across the org, Product, Engineering, Editorial, UXR and Analytics teams. Your Role Accountabilities You will be an integral part of CNN’s design team, developing and steering a bold user experience vision for evolving consumer experiences through delightful AI features, from content discovery to comprehension to personalization. You will collaborate closely with your Product partner on a roadmap that prioritizes high‑impact features that deepen engagement and enhance the end users’ experiences, from personalized feeds to dynamic homepages to conversational agents that allow users to better understand the news. Your work will include identifying user needs, producing cutting‑edge user experiences, conducting rapid prototyping to iteratively test and validate product features and see new features and enhancements through launch. You will partner closely with other designers and design leaders on driving an innovative design vision while ensuring AI features feel seamless, natural, and cohesive across surfaces and platforms. You will guide the overall UX strategy for consumer AI experiences, with user research and analytics data, to develop a deep understanding of how users engage, what matters to them, and identify designs that uniquely solve pain points and move key business metrics. You will serve as a thought leader for ethical and responsible AI design. You understand the media landscape, and you are innovative, and committed to pushing the boundaries of CNN. Qualifications & Experience 12+ years' related work experience in product design with a proven track record of launching innovative consumer‑facing products 3+ years working with AI/ML technologies, including experience with large language models, recommendations systems, or generative interfaces. Strong understanding of AI fundamentals and their application in product experiences; comfort partnering with technical leads and data scientists. Experience in media companies is a plus. Expertise in Figma, prototyping and a deep knowledge of utilizing design systems; extensive experience in program management tools such as Confluence and Jira. Impeccable written and verbal communication, facilitation, and interpersonal skills, and a proven track record of executing a design vision and leading through influence cross‑functionally. Data‑driven, with extensive experience testing and refining to continually improve upon metrics. Mastery of best UX design practices, including usability principles, user research methodologies and testing techniques. Bachelor's degree in design, human‑computer interaction (HCI), or equivalent professional experience. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $189,700.00 - $352,300.00 salary per year. Other rewards may include annual bonuses, short‑and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. #J-18808-Ljbffr Warner Bros. Discovery