Web Content Specialist

Summary

Performs a variety of professional duties required to support the planning, designing, implementation, modification, and maintenance of the Fairfax County Public Schools (FCPS) public website and school websites; assists communications staff with the development and publication of web pages; creates universal content for school websites and provides support and training for school web curators; provides creative and editorial support for online communications.

Qualifications

Required

• Any combination of education and experience equivalent to a bachelor's degree, with courses in communications, media, journalism, graphic design, or a related field.
• One (1) year of experience in writing, editing, and developing creative content for websites for a large organization or media outlet.
  • Advanced degree(s) beyond the minimum degree requirement in a relevant field may be considered for some experience.
• May require work on evenings, holidays, and weekends.
• Knowledge of technologies used in web publishing such as content management systems, HTML editors, browsers, newsreaders, blogs, and graphics manipulation software.
• Knowledge of federal, state, and local laws and regulations related to ADA compliance and accessibility, public information, privacy rights, and communications.
• Knowledge of Associated Press (AP) Stylebook.
• Skill in writing, editing, grammar, and graphic design with the ability to develop new editorial products and modify content for distribution.
• Ability to handle multiple projects, react quickly to communications needs, and suggest more effective approaches to production and content packaging.
• Ability to create and maintain web sites conforming to web standards (W3C) including accessibility standards.
• Ability to work as part of a team to ensure a program meets its goals.
• Ability to develop and present professional development to staff throughout the Division.
• Excellent human relations skills and ability to establish and maintain successful cooperative relationships.
• Proficiency in the use of technology with the ability to adapt easily to new technologies for online content creation and distribution.
• Ability to communicate effectively, both orally and in writing.

Preferred

• Skill in Drupal, Photoshop, Snagit, and/or Google Analytics.

Major Duties/Essential Functions

1. Creates, writes, and edits clear, compelling, and ADA compliant website content that reflects the FCPS tone and voice for web pages and other online communications.
2. Collaborates with communications staff to ensure that the FCPS story and key messages are consistently promoted on all platforms, including websites, newsletters, and social media.
3. Develops content strategy to promote exceptional online, web-based experiences.
4. Collaborates with communications staff to determine content and timing of website postings; reviews and edits content to ensure readability and accessibility for website audiences.
5. Selects and prepares photos and graphics for the web.
6. Works together with video producers to determine video content for select web pages.
7. Monitors and corrects brand integrity, whether created in-house or through vendor/contractor services.
8. Provides assistance in the editorial development of new online communications and ensures all content is aligned with AP style guidelines.
9. Writes and maintains policy-aligned web governance guides, user guides and documentation, and writing and style guides to promote consistency.
10. Provides support and training to school web curators and central office/department staff on ADA and accessibility requirements, to improve and enhance designated web pages, and strengthen editorial or communications skills.
11. Writes and produces training materials including manuals and videos.
12. Troubleshoots and resolves issues with websites, including content management system (CMS)..
13. Manages website user roles, accounts, and permissions.
14. Reviews web traffic reports and other metrics to improve site usability.
15. Assists with improvements to site information architecture to include website accessibility.
16. Tracks the development of web standards.
17. Assists and participates in the evaluation and production of Requests for Proposals as needed.
18. Assists in the development of contracts, amendments, purchase orders, and other budgetary requirements for websites as needed.
19. Assists in the oversight of website services vendors to help ensure contractual obligations are met.
20. Performs related duties as required or assigned.

Work Environment/Physical Requirements

This job operates in a professional office environment and has a noise level of mostly low to moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.