Senior Media Strategist

Role Description

The Senior Media Strategist role blends data-driven strategy, performance analysis, creative insight, and clear communication. This position is ideal for someone who thrives in a fast-paced, collaborative environment and can confidently lead cross-functional teams to drive measurable growth. You’ll serve as a strategic partner to both clients and internal stakeholders—owning media strategy, championing AI-driven innovation, and optimizing campaigns across platforms to deliver exceptional results for our top-tier accounts.

Qualifications

• Must demonstrate grit, intellectual curiosity, customer obsessed, data driven decisions, no ego, a commitment to getting it right
• Brings top-tier attitude and effort to continuously elevate existing skills and knowledge
• Exceptionally organized, detail-oriented, and effective in fast-paced, ambiguous environments
• Bachelor’s degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus
• 4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
• At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
• Deep understanding of auction-based media buying and strategies to scale profitably
• Strong grasp of ad targeting methodologies, performance optimization, and iterative testing
• Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing)
• Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting
• Comfortable interpreting outputs from AI tools and translating them into actionable strategy
• High proficiency in Microsoft Excel (pivot tables, lookups, etc.) and performance reporting platforms
• Fluent in mathematical and statistical concepts with strong critical thinking skills
• Naturally curious, continuously learning, and applying new insights to improve campaign outcomes
• Strong communicator with a performance-first mindset and a drive to exceed goals

Requirements

• Proven experience managing paid social campaigns with budgets exceeding $100K/month across Facebook, Instagram, TikTok, and Pinterest; additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus.
• Orchestrating multi-channel forecasting frameworks that integrate real-time platform data with predictive AI inputs to proactively manage pacing and mitigate performance dips before they impact the bottom line.
• Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes.
• Executing full-funnel, conversion-focused media strategies for a diverse portfolio ranging from high-growth mid-market brands to complex enterprise organizations.
• Leading campaign performance analysis and using data to inform strategic direction and optimizations.
• Utilizing AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale.
• Translating NLP and sentiment analysis into actionable market intelligence; identifying emerging consumer white spaces and competitor vulnerabilities to pivot creative and bidding strategies ahead of market shifts.
• Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders.
• Owning media strategy and defining next steps to meet client objectives.
• Collaborating with creative teams to assess performance and guide next-generation creative strategy.
• Auditing accounts to ensure implementation of best practices and identifying areas for improvement.
• Building strong client relationships and demonstrating consultative, solution-oriented communication.
• Engaging with platform partners to gather insights and advocate for better support and collaboration.
• Developing and maintaining systems, processes, and shared resources to support cross-channel media operations.
• Embracing and applying adQuadrant’s omni-channel performance marketing approach.
• Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy.

Benefits

• Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
• Excellent Health Benefits (health, dental, and vision)
• HSA / FSA
• 401K + 4.5% Match
• Unlimited Vacation Policy
• 2PM Fridays, Every Friday
• An extremely supportive and fun company culture