Senior Media Strategist (FULLY REMOTE)
$110k - $130kFull-time
EverCommerce
Senior Paid Media Strategist
Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our EverPro marketing teams on growth strategy, and performing other analysis on a group of brands. You will help to advance strategy and execution of additional customer acquisition channels including new channels, display, and remarketing.
- Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
- Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
- Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
- Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
- Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
- Analyze SEM performance, making recommendations and executing optimizations.
- Assist in managing multiple advertising accounts.
- Create reports to measure campaign performance and show ROI of efforts.
Experience managing multiple paid advertising accounts.
- In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
- Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
- leads, MQLs, SALs, SQLs, Closed Won.
- Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
- context, performance, data abnormalities, strategy recommendations, etc.
- Excellent data analysis skills: Excel is your best friend!
Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels.
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
- 401k with up to a 4% match and immediate vesting.
- Flexible and generous (FTO) time-off.
- Employee Stock Purchase Program.
The target base compensation for this position is $110,000 - $130,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
Vacancy posted 6 days ago
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