Digital Marketing Specialist

Absolute, the leader in cyber resilience, is seeking a Digital Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail. What You'll Do: Campaign Development: Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot Campaign Optimization: Assist in optimizing these channels to improve campaign outcomes Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI Conversion Rate Optimization: Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates Budget Management: Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns Analytics and Reporting: Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis Advanced Reporting: Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders Data Analysis: Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels Webinar Production and Reporting: Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices Collaborate with the marketing team to align digital campaigns with our brand and business goals Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results Protect the security and privacy of Absolute and its customers Other duties as assigned by management What You'll Bring 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising Proven track record of managing and optimizing paid campaigns with measurable results Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.) Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders Highly adaptable to changing priorities Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment Excellent interpersonal skills and the ability to collaborate with cross-functional teams Nice-to-have skills Technology industry experience, with preference given to security industry knowledge Familiarity with B2B sales funnels and the ability to map content to the partner journey Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting Google Ads and/or Facebook Blueprint certifications Experience with marketing attribution modeling and multi-touch attribution analysis Why Work For Us You're resilient and passionate about securing the Work from Anywhere era. So are we. We're in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we're looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference. Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny – IA, Reading - UK and Ho Chi Minh City – Vietnam, Absolute Security accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces. Our vision is to be the world's most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at or visit our YouTube channel #J-18808-Ljbffr