Digital Marketing Specialist

Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the building products industry? As a digital marketing specialist, you will be managing paid search (PPC), SEO and other digital campaigns for a wide variety of clients within the building industry. Responsibilities: Manage and optimize paid search, social advertising and display/programmatic campaigns on an ongoing basis Develop and monitor campaign budgets Prepare reports on paid search, social advertising and overall digital campaign performance Conduct ongoing keyword and competitive research Implement content and link building strategies for search engine optimization Recommend changes to website architecture, content, linking and other factors to improve SEO Work with public relations, content marketing and social media/influencer teams to drive SEO in content creation Track and analyze website analytics Participate in media planning to craft and manage effective campaigns Identify the latest trends affecting today’s digital marketing technologies Collaborate with digital marketing director on innovative growth strategies Requirements: Bachelor’s degree in Marketing or relevant field 2-4 years’ experience in digital marketing, including paid search (PPC) and search engine optimization Familiarity with social media platform targeting and ad formats Strong attention to detail Creative, strategic thinker In-depth knowledge of various paid search and digital marketing platforms, best practices, and website analytics Familiarity with HTML is preferred Excellent analytical abilities Well-versed in Excel Proven written, verbal, analytical and communication skills Up-to-date on the latest trends and technologies in digital marketing Work independently as well as in a collaborative, team-oriented environment #J-18808-Ljbffr