Creative Director Marketing

Job Details:

Summary

This role owns creative excellence across the brand portfolio Hillshire Farm Hillshire Reserve Ball Park Aidells Snacking and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why the Creative Director defines how the brand looks sounds and feels across every consumer touchpoint. This is a hands-on creative leadership role: setting the creative vision raising the craft bar and ensuring campaigns are as distinctive and effective as they are on-strategy.

Key Responsibilities:

• Creative Vision & Standards: Define and champion a unified creative vision across the portfolio; set the bar for craft originality and brand distinctiveness in every execution.
• Brand Stewardship: Ensure all visual output is consistent with brand standards voice and values across every touchpoint.
• Brief-to-Execution Partnership: Partner with Brand Strategy leads to translate strategic briefs into compelling creative concepts campaigns and content across channels (digital email web social shopper video).
• Creative Review & Approval: Serve as final creative gatekeeper for major campaigns and launches ensuring consistency with brand guidelines and creative quality standards.
• Stakeholder Partnership: Present creative concepts and work-in-progress to senior leadership and cross-functional partners. Translate business objectives into compelling creative briefs.
• Vendor Management: Build and maintain relationships with external agencies production houses and freelancers. Negotiate contracts and manage deliverables.
• Cross-Functional Collaboration: Work closely with brand strategy digital shopper marketing social and legal/regulatory teams to ensure creative is strategically sound channel-optimized and compliant.
• Innovation & Trend Awareness: Stay ahead of creative cultural and platform trends (social formats AI-assisted production etc.) and bring fresh thinking to a legacy portfolio.
• Budget Management: Manage production budgets with an eye toward efficiency without compromising quality.
• Process & Efficiency: Establish scalable creative workflows and review processes that let the team move quickly without sacrificing quality especially across a multi-brand portfolio.

Qualifications

Education:

• Bachelors Degree in Marketing Business or a related field is required. An MBA is preferred.

Experience:

• 10 years of experience in marketing or agency roles within the Food Consumer Brand or Consumer Packaged Goods (CPG) industry
• Portfolio review demonstrating strong conceptual and craft work highly preferred.

Leadership:

• Proven experience in leading and managing a marketing team.
• Strong track record partnering with brand/strategy leads to bring positioning to life creatively
• Agency management experience including budget oversight and vendor evaluation

Addtional Skills:

• Portfolio spanning multiple channels (packaging digital/social video shopper/in-store)
• A sharp creative eye paired with a strategic mindset -- you know why the work needs to land not just how it looks
• Exceptional project management skills with the ability to juggle multiple projects and priorities
• Comfortable presenting to and influencing senior leadership

All professional team members are expected to demonstrate responsible use of approved AI tools including safeguarding sensitive information adhering to company policies and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work improve efficiency through AI-enabled solutions evaluate outputs critically and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption enable effective use of approved solutions identify opportunities to improve team performance through AI and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

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Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race national origin color religion age genetics sex sexual orientation gender identity disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health life dental vision and prescription drug benefits; and more.

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Required Experience:

Director