Social Media Content Creator

Social Media Content Creator

Editorial/Content New York, New York

This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.

Social Media Content Creator

The Transaction team at People Inc. is looking for a Content Creator to bring a new shopping product, Picksy, and its story to life across TikTok, Instagram Reels, and social channels. Picksy is a shopping tool that helps people save, organize, and track the products they want to buy, all in one place. You will pitch, script, star in, film, and edit short-form videos designed to showcase Picksy to social audiences.

This role is for a true self-starter who thrives in a fast-moving environment and can consistently deliver compelling content with minimal direction. You won't just appear on camera - you will shape the creative, translate social trends into performance-driven storytelling, and create videos that are entertaining, clear, and designed to convert.

You will work closely with the marketing and social media teams to plan and execute content that aligns with the brand voice, messaging, and business goals. You should have strong instincts for what performs on social media and understand how to balance entertainment with marketing. Most importantly, you know how to communicate what a product is, why it matters, and why it's engaging in 30 to 60 seconds.

Assignment Details

• Hourly Rate: $40-$50/Hour

• Hours: 40 Hours Per Week/Hybrid (1 day in office; more if in-office shoots are scheduled)
• Location: Preferably New York City-based with the ability to be in the office 1 day per week
• Start Date: ASAP
• End Date: 3 months with the potential to extend

What You'll Do

• Pitch, write, star in, film, and edit 1 to 2 short-form videos per day that are optimized for TikTok and Instagram Reels
• Own end-to-end production, including conceptualization, pre-production, shooting, editing, and final delivery of content
• Translate trends, cultural moments, and shopping insights into high-performing social videos
• Edit with strong instincts for hooks, pacing, retention, and shareability
• Pitch video ideas, contribute to content calendars, and help identify upcoming opportunities and formats
• Manage multiple deadlines in a fast-moving environment

Experience

• 2+ years of experience creating social-first content for brands, publishers, or personal platforms
• A portfolio or personal social examples demonstrating strong on-camera presence, performance-driven storytelling, and editing abilities
• Proven experience writing scripts and crafting social copy
• Deep understanding of TikTok and Instagram including hooks, pacing, retention strategies, and platform best practices
• Ability to manage projects end-to-end from concept through final delivery

You Are:

• In the know and passionate about shopping as well as fashion, beauty, and home trends
• Chronically online and fluent in TikTok and Reels culture
• Fun, energetic, and naturally funny on camera
• An excellent oral and written communicator
• Highly organized and able to manage multiple priorities without sacrificing quality
• Collaborative, solution-oriented, and comfortable working in a fast-paced team environment
• New York City-based with the capacity to be in office 1 day per week

People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.

Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].