Vice President of Growth Marketing

Vice President of Growth Marketing

About the Company

Fast-growing provider of fresh dog food

Industry
Food & Beverages

Type
Privately Held, VC-backed

Founded
2018

Employees
11-50

Funding
$6-$10 million

About the Role

The Company is seeking a VP of Growth Marketing to join their dynamic team. The successful candidate will be at the forefront of scaling positive-ROI paid channel efforts, including paid social, SEM, and affiliate marketing. This role is pivotal in driving brand-aligned acquisition and will also involve managing the strategy across lifecycle marketing, content marketing, and press & partnerships. The VP of Marketing will be responsible for launching new products and markets, and must be adept at working with the creative team to ensure brand consistency. A key aspect of the role is owning the marketing technology stack and operations, and the ideal candidate will have a strong background in data analysis, A/B testing, and marketing mix optimization. Applicants for the VP of Growth Marketing position at the company should have a minimum of 7 years of marketing experience, with at least 4 years in growth or digital marketing for a leading B2C brand. The role requires a candidate with a proven track record in mentoring and developing teams, as well as experience in negotiation and managing vendors and partners. The ideal candidate will be dynamic, outgoing, and have a natural skill for building long-lasting relationships. A strong work ethic, intellectual curiosity, and a commitment to continuous improvement are essential. The role demands a professional who is always up to date on internet trends and pop culture, and who has a sharp point of view on paid channel trends in a fast-moving environment.

Hiring Manager Title
CEO

Functions

• Marketing