Senior Digital Experience & Content Designer

Title: Senior Digital Experience & Content Designer
Location: St. Louis MO
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 12 months (position expected to run longer)
Schedule: Monday - Thursday onsite Friday work from home

To be considered candidates must include an online portfolio demonstrating digital content and visual design created for specific users or target audiences. Relevant examples may include email push notifications content cards personalized experiences loyalty/rewards promotions CRM/lifecycle communications websites applications or other digital touchpoints. The portfolio should demonstrate how audience needs user journeys or behavioral insights informed the creative approach. Thank you!

About This Role:

The Senior Digital Experience & Content Designer is a hybrid designer who combines user-centered design thinking digital content creation and visual design to create personalized experiences for consumers across digital touchpoints.

This role focuses on understanding users their needs behaviors and where they are in their customer journey then translating those insights into relevant on-brand communications and experiences. The designer will create content across email push notifications content cards personalization rewards promotions websites applications and other digital touchpoints.

Sitting between traditional UX design and art direction this person brings a UX mindset to audience needs and journeys while also having the hands-on visual design skills to create polished digital content. They will work across multiple brands and audiences adapting creative and messaging based on what is most relevant to each user.

What Youll Do:

• Personalized Digital Content & Engagement

  • Design digital communications across email push notifications content cards personalized experiences rewards promotions and other engagement channels.
  • Translate user journeys audience segments behavioral data and consumer insights into relevant content and visual experiences.
  • Tailor messaging and creative based on where users are in their journey and their specific needs behaviors or interests.
  • Develop content that supports ongoing customer engagement retention loyalty and relationship-building.
  • Adapt creative across multiple brands maintaining each brands visual identity while addressing different audience needs.
  • Partner with marketing product content research and technology partners to determine the right message creative approach and digital touchpoint for each audience.

• Experience Strategy and UX/UI Design

  • Work on the end-to-end front-end experience for connected digital touchpoints.
  • Translate consumer needs business requirements brand objectives and content priorities into intuitive journeys information architecture interaction patterns and polished user interfaces.
  • Create user flows journey maps wireframes prototypes page layouts and high-fidelity designs that clearly communicate experience and design intent as needed.
  • Apply consumer empathy research analytics KPIs and behavioral signals to identify opportunities validate design decisions and continuously improve the experience.
  • Rapidly iterate from concept through design handoff balancing usability visual quality brand consistency technical feasibility and speed to market.

• Content and Visual Design

  • Bring a strong content design mindset to digital experiences shaping page hierarchy messaging flow calls to action labels and supporting content so consumers can quickly understand and act.
  • Apply graphic design principles including composition typography color imagery and visual storytelling to create compelling and cohesive digital experiences.
  • Partner with marketing and creative teams to translate campaign concepts marketing materials and brand assets into effective digital-first journey s.
  • Assess the quality and fit of content and creative assets within the experience recommending edits adaptations or new approaches when needed.
  • Ensure that UX content and visual design decisions reinforce one another rather than operating as separate workstreams.

• Cross-Functional Work and Delivery

  • Serve as a design team member across product marketing content creative and development teams championing consumer-centered problem solving.
  • Utiliz e digital design standards reusable patterns and experience guidelines and support consistent adoption across teams and touchpoints.
  • Collaborate with Product Owners developers marketers content strategists and other partners to define visuals and content needs and product content priorities .
  • Communicate effectively with digital product team members; understand front-end constraints and critical paths and incorporate technical considerations into UX planning.
  • Provide design support throughout development and execution including design reviews and quality assurance for layout responsive behavior typography interactions accessibility and overall design integrity.

What You Bring:

• BA BFA or equivalent experience in UX /UI design interaction design visual communication graphic design digital design or a related field.
• 5 or more years of experience in UX/UI product design digital design experience design or a related discipline.
• Experience designing within front-end experiences for websites and applications across responsive breakpoints.
• Experience creating both UX deliverables and polished visual design with a portfolio demonstrating strength in interaction interface content hierarchy and graphic design.
• Experience working in Agile Scrum Lean Kanban or comparable cross-functional product delivery environments.
• Experience contributing to both small and large initiatives from concept through launch and optimization.
• Strong working knowledge of Figma and Adobe Creative Cloud tools.
• Demonstrated experience in user-centered design interaction design information architecture prototyping responsive design and design systems.
• Strong visual design capabilities including typography layout color imagery composition and brand application.
• Ability to evaluate and shape content hierarchy messaging flow calls to action and microcopy in partnership with content and marketing teams.
• Working knowledge of accessibility and inclusive design principles for digital experiences.
• Working knowledge of HTML and CSS with an understanding of front-end development practices and constraints.
• Ability to connect consumer insights and data with pragmatic structured design decisions.
• Clear communication facilitation and presentation skills with the ability to explain design rationale to technical and non-technical audiences.
• Highly organized and able to work autonomously manage competing priorities and deliver within tight deadlines.
• Collaborative pragmatic and open-minded with a shared-ownership approach to team success.
• Passion for technology digital products consumer experience and the evolving relationship between UX content and brand design.
  

Compensation & Benefits:

• Up to $82 per hour Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance

About FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing industrial engineering supply chain management all-things tech and energy & the environment This is where we live. Engage with us!

Required Experience:

Senior IC